Samsung Electronics presented its Smart Modular Home, an AI-enabled residential model designed for modular architecture, at IFA 2025 in Berlin. The concept integrates connected appliances, HVAC solutions and SmartThings control into a single living environment.
IFA, one of Europe’s largest consumer-facing exhibitions, took place in September and is primarily aimed at showcasing new products to the public. However, Samsung positioned its Smart Modular Home as a gateway to the global B2B market, hinting at potential crossover between consumer demonstrations and professional smart home integration.
Inside the Smart Modular Home, visitors were introduced to SmartThings’ 3D Map View, which offers a real-time overview of appliances and systems. Features include smart security, automated lighting, adaptive climate control and energy management through SmartThings Energy. Appliances such as washing machines, dishwashers and robot vacuums are scheduled to run during off-peak hours, with underfloor heating and cooling powered by EHS heat pump solutions.
The home also demonstrated lifestyle-driven automation. For example, ‘Game Mode’ dims lights, closes curtains, adjusts temperature and synchronises LED lighting with gameplay to create an immersive entertainment environment.
Why This Matters to Installers
While IFA is consumer-focused, concepts like Samsung’s Smart Modular Home carry important implications for professional installers. Large manufacturers increasingly present fully integrated, AI-enabled ecosystems directly to the public, creating consumer expectations around what a connected home should deliver. This may lead to higher demand for seamless, whole-home automation — but also risks oversimplifying the process in the eyes of consumers.
For installers, initiatives like this highlight two opportunities. Firstly, they help raise awareness of what is possible, priming homeowners to consider more advanced and bespoke systems. Secondly, they underline the need for professional expertise. Consumer ecosystems may offer a good starting point, but delivering reliable, scalable and truly integrated solutions across lighting, climate, security and AV requires the knowledge and skill of professional installers.
In effect, high-profile consumer launches like the Smart Modular Home could help widen the market by sparking interest in smarter living spaces. For the trade, the challenge lies in positioning professional services as the bridge between mass-market concepts and real-world performance. Its also worth considering is Samsung plans to sell these systems as a package, who will they get to install them?
