Samsung announces an all-in-one VXT Platform 

Samsung Electronics Co. has announced the official launch of its Visual eXperience Transformation (VXT) Platform, a cloud-native Content Management Solution (CMS) combining content and remote signage management on one secure platform. It is designed with ease of use in mind; the all-in-one solution allows businesses to easily create and manage their digital displays.

“Cloud migration is an unstoppable trend,” says Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “VXT is an innovative step toward this migration in that it makes high-tech signage more readily accessible, no matter where our customers are. But not only is high-tech signage accessible, the content and remote management solutions VXT provides are user-friendly.”

Efficient cloud-native solution for all business needs

Samsung VXT is the next evolution of CMS software from MagicINFO, delivering an enhanced cloud-native solution tailored for seamless content creation and management of all B2B displays — including LCD, LED signage and The Wall. VXT streamlines the deployment and updating of software directly via a cloud portal, eliminating the cumbersome process of manual updates. The registration of devices, designed for efficiency and a secure setup, is done with a simple six-digit pairing code.

By streamlining digital signage operations and management, VXT offers a versatile solution that meets the needs of any sector including retail, hospitality, food and beverage or corporate, says the maker. The solution has received recognition from prominent partners such as Hy-Vee’s retail media network, RedMedia, which uses VXT CMS to manage a network of over 10,000 Samsung smart signage screens — including the QBR-Series, installed across all of Hy-Vee’s grocery stores and retail locations.

Intuitive content and screen management

VXT is a turnkey solution developed by Samsung, seamlessly creating content and managing screens in one application. It consists of three CMS modules: VXT CMS, VXT Canvas and VXT Players. 

  • VXT CMS: Content management, simplified through an intuitive interface, simultaneously handles content, playlists, and schedules. The remote management feature allows real-time management of multiple devices. Additionally, robust security features — such as private certificates and customisable security solutions cater to every business need.
  • VXT Canvas: What You See is What You Get (WYSIWYG)-based creative tools that enable anyone to create content effortlessly and intuitively, supporting various templates, widgets and partner content. Users can create original content with custom and company fonts, templates and images pre-loaded onto the system for added convenience.
  • VXT Players: VXT supports Tizen and Android-based players, simultaneously managing multiple web elements on one screen. A web-based virtual screen allows users to view and manage their signage deployments.

VXT also combines content, solutions and expertise of third-party system integrators, software developers and content partners. It provides users access to a broader range of content, specific to vertical use cases, without additional customisation or development. Some of the notable Pre-Integrated Repeatable Solutions (PIRS) include: 

  • VXT Art: Users can access a diverse library of artwork and photos with just a few clicks. Content from various art museums and galleries can be used across businesses ranging from office spaces to restaurants.
  • Link My POS: This solution enabled by Wisar Digital allows businesses to use VXT Canvas to pull product data from Point Of Sale (POS) systems, eliminating the need to enter or export data manually. Link My POS improves overall efficiency and reduces pricing errors, saving time and money. 
  • Ngine Real Estate: This solution developed through a partnership with Ngine Networks lets businesses display properties for sale or rent by using VXT to forego re-entering data when connecting directly to their platforms. 
  • Ngine Automotive: Cars, bikes and boats can be listed for sale or rent by connecting directly to business displays without entering information. Messages can be resumed on social network platforms, as well. This solution has been achieved by partnering with Ngine Networks.

Seamlessly control and manage from anywhere

By offering compatibility with desktop and mobile devices, Samsung says VXT revolutionises content management because it caters to the advanced needs of desktop users and the convenience required by mobile users. This flexibility allows users to manage their content anytime, anywhere.

Furthermore, VXT is designed to reduce downtime in digital signage operations. Through advanced modular architecture, VXT isolates and minimises the impact of any potential failures, allowing users to address disruptions. VXT also comes with an early warning feature, detecting potential issues — such as extreme temperature changes or network instability — and alerts customers before failure occurs. This offers greater peace of mind by allowing users to take preemptive actions or speed up the recovery time.

VXT’s energy management tool offers an at-a-glance view of energy consumption levels. Customers can optimise their energy use based on monthly insights and adjust settings like brightness levels and automatic on/off times accordingly.


Samsung will hold a global launch event of VXT on 31 January at Integrated Systems Europe (ISE) 2024 in Barcelona. VXT, designed as an omnichannel service, will be accessible through various subscription plans, including both monthly and annual options. Customers can make offline purchases through existing B2B sales channels worldwide, whilst online purchases will initially be made available in the U.S. before a subsequent global rollout in 2024. Prospective users can take advantage of a 60-day free trial before subscribing. 

See more from Samsung here.

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