Pulse Cinemas is inviting installers to a special event to experience the recent upgrades in the company’s Reference Cinema which include Trinnov WaveForming technology as well as a newly installed speaker array from Krix.
Media partner for this event, the Essential Install team will be in attendance checking out the new tech and garnering reaction to this new advancement in audio delivery.
The event takes place over two different dates and interested parties can sign up and secure free tickets for February 8 and on February 20.
Mike Beatty, Pulse Cinemas, CEO, explains, “When we first opened our demonstration space at company HQ here in Stansted, we promised that we would offer installers the chance to experience the very best in home cinema performance delivering the chance to inspire customers with something they have never experienced before. In this latest development we continue to make good on that promise by adding new cutting-edge Trinnov WaveForming technology in our Reference Cinema as well as some other top additions to the equipment line up.”
Kapes Patel, Pulse Cinemas, COO, adds, “Trinnov made a big impact at ISE in 2023 with the launch of this new bass audio technology and we are proud to be the first UK demonstration space to include it. Bass is one of the hardest things to get right in any home cinema project and this advancement delivers a level of accuracy, clarity and believability never experienced before.
“The Pulse Cinemas team have been working hard to install the new technology from Trinnov, a fresh array of Krix high-performance speakers and subwoofers, Surge X protection and power conditioning and a new MadVR Envy Extreme MKII video processor for added visual impact. We also added more Vicoustic Wavewood Ultra Lite panels for added diffusion in the ceiling, rear and side walls around the seating area to provide the right platform for the new set up.
The system has also been calibrated by David Meyerowitz Technical Sales Manager – International at Trinnov. We have been very impressed with the results. The key thing about WaveForming is that it gives already great products, even more chance to show what they can do. We are delighted to announce it is now ready to experience, so sign up for this special event and experience how good it is for yourself!”

What Is WaveForming?
WaveForming is a new advancement which deals with the issue of room modes/standing waves within a cinema by ensuring they never happen in the first place. Audio for home cinema should create a flat and uniform acoustic response over the entire listening area. The main challenge to achieving this rests with controlling the low frequencies (below 100Hz). The acoustic field within these frequencies is dominated by the modal behaviour of the room, this introduces large differences between the acoustic pressure across the listening area due to minimum and maximum impact created by modal behaviour. The reflections and long decay times of these room modes hide much of the dynamics and detail available in the audio track. By using WaveForming it becomes possible to recreate lower frequencies with incredible accuracy, bass sounds no longer rumble, last too long or sound muddy.
How Does It Work?
Trinnov has combined a new algorithm and accompanying design guidelines to deliver WaveForming. The technology uses multiple subwoofers on the front and back walls with location determined by the room dimensions and the desired bandwidth coverage. A larger number of subwoofers will generally give stronger performance, but the technology also offers flexibility in the number and placement of subwoofers. Learn more here.