Technics has launched the SL-1200M7B turntable, a model born from the collaboration with Automobili Lamborghini.
The SL-1200M7B is a special-edition based on the SL-1200MK7/SL-1210MK7 DJ models from the SL-1200 turntable series, which have garnered widespread acclaim and popularity over the years.
The SL-1200M7B comes with a vinyl record featuring the V12-engine sounds of six Lamborghini super sports cars, and a slipmat and stickers with exclusive designs.
Despite coming from completely different markets, looking back on their 60-year history, both Automobili Lamborghini and Technics share similar values in their underlying corporate cultures.
Sound is another characteristic element of the two brands. With the elation provided by the engine sounds of Automobili Lamborghini and the audio experience presented by Technics’ audio solutions, both brands have sought to develop sounds that stimulate the customer.
The functions of the SL-1200M7B are based on the SL-1200MK7/SL-1210MK7 models, while the design is inspired by Automobili Lamborghini’s iconic Y-shape pattern.
Orange, Green and Yellow are the colours of the SL-1200M7B, based on the most iconic liveries of the Italian automotive brand super sports cars.
Purchasers of the SL-1200M7B will be treated to an exclusive gift in the form of a vinyl record featuring the engine and driving sounds of six different Lamborghini V12-engine super sports cars, recorded especially for this project: 400GT 2+2, Miura SV, 25th Anniversary Countach, Diablo 6.0 SE, Murciélago LP 640 and Revuelto.
The vinyl itself is a picture disc illustrating the tire of one of the Lamborghini’s latest models, the Revuelto. Customers can enjoy listening to the engine sounds as the tire spins atop the turntable.
Purchasers of the SL-1200M7B will also receive a slipmat and two stickers featuring the Automobili Lamborghini and Technics logos.
Key features include a coreless direct drive motor (achieving stable rotation free of cogging and powerful torque), a sensitive, yet robust tonearm accurately reading the signal engraved in the record groove, a two-layer structure platter with improved vibration damping performance, high rigidity cabinet and high damping insulator for thorough shut-out of all vibrations (even during harsh operation conditions), starting torque/brake speed adjustment function, pitch control function enables accurate and stable pitch adjustment, reverse play function and a stylus illuminator featuring a high-brightness and long-life LED.
The worldwide sales of the turntable will start in July 2024.