Lewis CaliburnMitchell & Brown has unveiled its new White Series, designed to open up fresh sales opportunities for retailers.
With UK Google searches for terms like ‘white TV’ reportedly topping over 3,000 per month, white finish TVs are said to be in demand, particularly in the 40in screen size, helping Mitchell & Brown stockists attract these style-conscious consumers.
The new White Series is available in 24in, 32in and 40in screen sizes, each finished in pure white from bezel to pedestal stand.
“While most TV brands have retreated to black and grey in pursuit of volume sales, Mitchell & Brown has identified a gap in the market for our retailers,” says Dan Brown, Operations Director at Mitchell & Brown. “White kitchens, pale bedrooms, and Scandi-inspired living spaces have surged in popularity, yet suitable TVs have all but disappeared from the UK market. For independents, this creates a unique selling point to attract customers who want technology that complements their décor rather than clashes with it.”
Like all premium Mitchell & Brown TVs, White Series models come with Mitchell & Brown’s seven-year warranty backed by an independent trust fund.
Behind the White cabinets, all White Series models feature Freely built-in, streaming services including Netflix, Disney+ and Amazon Prime Video, Freeview Play, Wi-Fi connectivity and multiple inputs for consoles and peripherals.
Freely itself is a powerful sales tool, opening the door to sales into rooms in the home that don’t have an aerial or satellite feed. Simply connect the TV to the home’s Wi-Fi and the customer has a full suite of linear broadcast channels, catch-up TV services, streaming content and internet platforms, such as YouTube.
Compact and versatile, the three screen sizes have been tailored for spaces such as kitchens, bedrooms, conservatories and living rooms where style matters as much as performance.