Expanding the bild i series of luxury TVs, Loewe Technology has introduced a new 77-inch model (196 cm) – the Loewe bild i.77 dr+. 

Equipped with the latest display credentials and hardware, the Loewe bild i.77 dr+ boasts optimised picture quality, an intuitive interface, state-of-the-art OLED technology and sports Loewe’s signature design. 

The Loewe bild i.77 dr+ offers high-contrast images and an impressive colour spectrum due to its latest Ultra HD OLED panel supported by HLG, HDR 10 and Dolby Vision. 

Alongside an intuitive and elegant interface, the Loewe bild i77 dr+ comes with a 1TB hard disk recorder as standard to deliver recording or pausing of live TV shows. 

Thanks to the integrated voice assistant as well as buttons on the stylish remote-control, operation of the bild i.77 is designed to be seamless and hassle-free while boasting extensive selection of native apps such as Apple TV+, YouTube, Zattoo, HD+, Netflix, Amazon Prime, DAZN, FIFA+ and Disney+. 

In addition to the integrated hidden soundbar, the smart TV all-rounder can be expanded with the Loewe home cinema sets 553 and 531, the Loewe klang bar5 mr with the klang sub5 or the soundbar Loewe klang bar3 mr to deliver room-filling cinema sound. 

Due to the open multi-room systems DTS Play-Fi, Apple AirPlay and Google Cast, additional Loewe klang mr speakers can be integrated to form a multiroom system. 

These active Loewe audio components all support Dolby Atmos with up to 5.1.2. surround channels as well as HDMI eARC for extended audio formats with up to 1,360 watts of total music power. 

The Loewe bild i.77 dr+ boasts a lacquered, fabric-covered back panel and hidden cable routing with a subtle magnetic cover. 

The bild i77 can be flat on the wall with the tiltable Loewe wall mount, free-standing on the Loewe floor stand flex, or free-floating on the Loewe floor2ceiling stand. 

This installation solution in the form of a floor-ceiling rod can be individually adjusted depending on the ceiling height (up to 2.90 metres) and the desired TV height position (from 65 cm). 

The Loewe bild i.77 dr+ (including the wall mount universal stand) is be available at authorised retailers now at a recommended retail price of £5,999.

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