PPDS, the exclusive global provider of Philips Professional Displays and complementary solutions, will be showcasing a “not-to-be-missed” line-up of next-generation, all-weather, and sustainability-driven dvLED, digital signage and software reveals at ISE 2025, plus connected visual performances and strategic partner signings live on Philips Booth 3P500 in Barcelona.
The Philips booth is shaping up to once again continue PPDS’ mission to deliver groundbreaking and often world-first ‘total solutions’ to partners and customers – from hardware to tailored software solutions.
ISE 2025 will signify the latest evolution of the company’s commitment to delivering on the complete visual needs across all market verticals, showcasing connected visual performance for immersive experiences across its portfolio.
All achieved while supporting customers and the industry in moving forward with more energy efficient displays.
Joining over 1,400 exhibitors inside the Fira Barcelona Gran Via, the estimated 95,000 visitors attending ISE 2025 will be among the first to view and experience PPDS’ latest and most technologically advanced range of solutions to date.
Open approach
In what will be a first-ever for PPDS at ISE, the Philips stand’s stage – which will feature a daily schedule of “show-stopping” vision – will also include a number of live global partner signings from the world of sport, telecommunications, and processing technology. Details to be communicated shortly.
Martijn van der Woude, VP Global Marketing and Business Development at PPDS, comments, “ISE is always an extremely important and special event for us, allowing us to showcase just some of the things we have been working on, in some cases, for many years. We always try and create something special for visitors and for the 2025 instalment, we’re pulling out the stops.”
Palette of choice
Creating a hive of digital activity and entertainment in Hall 3, this year’s newly designed 344m2 Philips stand will carry an AI-generated theme. The open and easy to navigate booth will be divided into dedicated zones, each showcasing a full line up of flexible and experience enhancing hardware and software solutions, tailored to support a range of dedicated market verticals. These include retail, education, corporate, food and beverage, transportation, public venues, and hospitality, among others.
With full details to be confirmed ahead of and during ISE 2025, the headline product launches at this year’s show, will include – but are not limited to – the latest evolutions of PPDS’ ever growing portfolio of indoor, outdoor, and All In One (AIO) Philips dvLED solutions.
The next Wave
Continuing PPDS’ focus on delivering software solutions – developed in-house, as well as via third-party partnerships – there will also be important and exciting updates for PPDS Wave and the ProStore.
Launched at ISE 2023 and updated continuously to meet the unique requirements of individual businesses, the cloud-based PPDS Wave ecosystem takes a fresh approach to the way businesses manage, monitor, and control their display fleets, while unlocking the full potential of their Philips Professional Displays.
A sustainable future for AV
Reflecting PPDS’ commitment and global strategy to developing better energy efficiency and more environmentally conscious features into its displays, the Philips stand will also have a strong focus on sustainability, showcasing the latest evolutions in its new and existing solutions, including the Philips Signage 3000 Series EcoDesign, the award winning ‘zero power’ Philips Tableaux, and brand new ePaper innovations.
Further adding to its commitment to a more sustainable AV industry, Philips Professional Displays will also be sponsoring and supporting the first ever ISE Sustainability Hackathon.
Taking place over two days, teams of students will work together intensively at Fira de Barcelona to address a real-world challenge in the field of sustainability, with access to PPDS’ product and business managers, as well as the sustainability team.
The Hackathon will begin at 08:00 on Thursday 6 February and work will be completed by midday on Friday 7 February, with a series of project presentations starting at 12:00 on the Pitching Stage in Congress Square. This will be followed by an Awards Ceremony at 15:00 where the winning projects and teams will be announced, with a special Philips prize included in the winner’s package.
Fresh coffee will be served throughout ISE 2025, and as each busy day winds down (Tuesday – Thursday), the Philip stand will serve a selection of drinks, accompanied by live sets from by PPDS employee and professional DJ ‘Ruddaz’, aka the UK-based LED Business Manager, Lee Rudd.
PPDS global leadership teams, together with local, regional, and international sales and product specialists, will be on hand and available throughout for live demonstrations and to answer any questions during a packed four day schedule.
Ron Cottaar, Director of Global Marketing at PPDS, adds, “This year’s Philips stand will not only be a destination to discover and learn about our latest innovations and partnerships to support their business, it will also be a space where our partners, customers, and visitors can come to relax, meet the team, socialise with like-minded individuals, and share best practices. That’s our open approach. That’s PPDS.”
Martijn Woude, concludes: “We invite visitors to ISE to come and experience the power and opportunities available using our expanded portfolio of total solutions, designed and developed to support all your visual business requirements, including sustainability, for today and into the future. More so, the Philips stand will provide some entertaining insight into the opportunities available through innovative content, generated by artificial intelligence. You might say, we’ve got creating a wow factor at ISE down to a fine art. And everyone is invited to take part. We look forward to inviting you to Philips stand 3P500 in Barcelona.”
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