Daniel J SaitNew Feature for the The CEDIA Designer focused on verifiable brand quality for manufacturers to improve project decision making for integrators.
CEDIA has launched a beta version of Performance Facts in its home cinema and media room design software, The CEDIA Designer (TCD). Product selection in entertainment space design has historically been determined by subjective measures like brand preference and budget, says the organisation. Performance Facts has been designed as a breakthrough that allows product selection to be based on performance objectives by presenting quantifiable data from manufacturers to entertainment space designers and decision-makers. The first phase of the initiative will include product categories such as speakers, amplifiers, and processors.
“The introduction of Performance Facts in The CEDIA Designer marks a new era of media room and home cinema space design,” says Guy Singleton, creator of The CEDIA Designer. “We see Performance Facts as a way for quality manufacturers to elevate their brands in front of the critical audience of integrators. Brands that can demonstrate — with proven data — the calibre of their products can wear their designation as Performance Facts compliant as a badge of honour.”
Performance Facts is in its beta stage currently, but plans call for the feature to roll out permanently in TCD once more brands share their objective data and come aboard. CEDIA is encouraging existing TCD brands interested in serving as Performance Facts pioneers to contact tcd@cedia.org and coordinate information sharing for consideration of inclusion in the feature.
“Performance facts is a gamechanger for TCD and also the industry as it will raise the bar on quality and transparency for technical, performance-based room design,” says CEDIA Senior Director of Strategic Partnerships, Ian Bryant. “The initiative is years in the making and has come together through cooperation of a consortium of industry professionals who have come together to make it happen. If you’re a manufacturer that possesses these data points, we encourage you to supply them and help your brand stand out.”
CEDIA and the industry leader-steered CEDIA Technology Council are currently engaged in discussions on a more robust rollout of the Performance Facts concept beyond its inclusion in TCD. Details to be shared as they come available.
CEDIA members receive complimentary access to the Media Room level of TCD and preferred pricing on additional levels of the software.