Lewis CaliburnPeerless-AV has signed a distribution agreement with Northamber Group (Plc), which will bring the brand’s product solutions to AV resellers across the UK.
“As a distributor with a traditional focus on customer experience and excellence through dedication and expertise, this partnership with Northamber aligns well with our values and principles,” says Keith Dutch, Managing Director EMEA, Peerless-AV. “This agreement is about more than expanding distribution, it’s about developing the level of technical expertise across the entire UK market. By working with a partner that prioritises detailed knowledge and a complete solution approach, we can ensure our technologies are deployed efficiently, reliably and at scale.”
With comprehensive coverage to over 5,000 resellers and using dedicated account managers, this agreement creates several new opportunities in multiple verticals across the Northamber Group within the UK.
“The opportunity to add a brandlike Peerless-AV,with a strong reputation and award-winning products to our existing portfolio is one that we are excited about,” comments Matthew Light, AV Director of the Northamber Group. “We’re eager to work with Peerless-AV and the team are enthusiastic to learn more about the market-leading features of the range and how these products can elevate and enhance our every project.”
Under the terms of the agreement, Northamber Group (PLC) will serve as an authorised UK distributor, leveraging its established network and local expertise to bring Peerless-AV’s offerings to a broader customer base.