Lewis CaliburnOptoma has announced a strategic partnership with arebyte, London’s first dedicated Digital Art Centre, uniting technology and artistic vision to create immersive exhibition experiences that transform how audiences engage with digital art.
Spanning the 2026–2027 exhibition programme, the collaboration reflects a shared ambition: to explore how advanced visual technology can unlock new creative possibilities and redefine the role of digital art in physical spaces.
arebyte is recognised for its pioneering approach to digital art, exploring how emerging technologies shape contemporary culture through exhibitions, artist development and public programmes. Through this collaboration, Optoma will support arebyte’s exhibition programme with advanced projection solutions, technical expertise and creative collaboration.
Together, the two organisations aim to transform environments into immersive experiences, where image, architecture and storytelling merge seamlessly.
The partnership launches with a flagship exhibition project, bringing to life Ambie Drew’s “Soft Bodies, Cold Machines”—an immersive digital artwork exploring intimacy, technology and the boundaries between the physical and virtual worlds.
To realise the installation, arebyte collaborated closely with Optoma to define the optimal projection setup. The final installation uses high-brightness ultra-short throw laser projectors, delivering precise colour accuracy, consistent image quality and the flexibility required for a spatially integrated experience.
The result is a cinematic, multi-surface projection environment in which a moving image becomes part of the architecture, surrounding visitors in a layered, dreamlike world.
“Projection is central to how we present digital art at arebyte. The Optoma projectors helped us create an immersive, materially rich environment where audiences could inhabit the work rather than view it from a distance,” says Pita Arreola, Head of Programmes at arebyte.
“This was the first time I’d shown my work at this scale and brightness. Seeing the textures, colours, and background details so clearly elevated the film and made the world feel complete,” adds artist Ambie Drew.
“Digital art relies on infrastructure that is often invisible to audiences but essential to artists. We’re excited to be working with Optoma not only across our exhibition programme, but through a broader collaboration that brings together cultural and industry expertise to expand public engagement with digital culture and create new opportunities for audiences to connect with digital art,” says Claudel Goy, Managing Director, arebyte.
Over the course of the programme, Optoma and arebyte will work together on a series of projects and editorial features, exploring how projection technology can support new forms of artistic expression and audience engagement.
These initiatives will bridge the worlds of creative practice and professional AV, highlighting how technology can actively shape artistic outcomes and audience experiences.