MSE Audio has unveiled a rebranding strategy. Under this rebranding initiative, commercial and professional audio products will be represented by SoundTube, and residential products will fall under the PhaseTech brand. 

Each brand comes with its own dedicated sales reps and internal sales team.

“We are excited to align our commercial offerings under the well-known SoundTube brand,” says Shannon Humphrey, President of SoundTube. “SoundTube has built a strong reputation for innovative, high-quality audio products in the commercial space over the past 28 years. Consolidating our commercial lines under this single brand will provide clarity for our customers.”

The company’s residential audio products, including speakers and electronics, will now be sold under the PhaseTech brand name. 

“PhaseTech will continue our tradition of offering premium solutions for the residential audio market,” adds Shannon. “Our team is committed to providing the same level of performance, support and service that our customers have come to expect.”

SoundTube and PhaseTech will maintain their focus on innovative audio technologies backed by expert system design assistance and US-based customer service. 

All products will still be designed and engineered by the same teams at the manufacturer’s headquarters in Lenexa, Kansas and Jacksonville, Florida.

The PhaseTech brand includes dARTS Theater speakers, Induction Dynamics and SolidDrive and Rockustics for residential applications.

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