HOUCHMAND Audio and Apex Audio Group partner to expand luxury Hi-Fi into global trade markets.
HOUCHMAND Audio has partnered with Apex Audio Group to drive the global expansion of its ultra-luxury high-fidelity audio solutions. Following three years of meticulous refinement, the HOUCHMAND M1 System is now available for distribution, bringing state-of-the-art engineering, cutting-edge technology and handcrafted German craftsmanship to the world’s most exclusive trade and retail partners. This collaboration aligns HOUCHMAND Audio’s expertise in sonic innovation and design-led loudspeakers with Apex Audio Group’s experience in high-performance audio strategy, distribution and commercial development. With an immediate focus on growing the brand’s presence in the luxury residential, hospitality, and CI-Fi (Custom Integration, High-Fidelity) sectors, HOUCHMAND Audio is actively seeking select distribution and integration partners in key territories worldwide.
A Strategic Growth Plan
Apex Audio Group will lead the commercial development of Houchmand Audio, implementing a structured plan to expand distribution channels, align with key markets, and position the brand at the forefront of luxury audio. The partnership will focus on:
- Expand international distribution networks – Establishing new routes to market through luxury retail partners, custom integrators, and design-led architectural firms.
- Strengthen presence at High End Munich 2025 – Supporting HOUCHMAND Audio’s dedicated demonstration room at Munich High End, one of the most influential events in the global high-fidelity industry.
- Develop curated sales channels – Implementing a tailored approach to trade partnerships, combining CI-Fi integration, high-net-worth client engagement, and exclusive retail collaborations.
- Drive experiential marketing – Elevating HOUCHMAND Audio’s brand positioning through immersive listening experiences, trade-focused PR campaigns, and premium editorial content.
“HOUCHMAND Audio represents a new paradigm in high-fidelity design, where state-of-the-art engineering meets uncompromising aesthetic excellence,” says Andy Oattes, Director at Apex Audio Group. “We are focused on positioning the M1 System within premium markets, ensuring that trade and distribution partners can offer their clients an exclusive, world-class audio experience.”
Marco Houchmand, Founder & CEO, HOUCHMAND Audio, says, “At HOUCHMAND Audio, we believe that music should be experienced with absolute purity—untouched, unaltered, and immersive. The M1 System represents the culmination of years of innovation, combining state-of-the-art engineering with timeless craftsmanship to create a truly uncompromising high-fidelity experience. Our partnership with Apex Audio Group marks an exciting new chapter, ensuring that the M1 reaches the world’s most discerning listeners through carefully curated distribution channels. We are excited to showcase the M1 at High End Munich 2025 and introduce a new standard in luxury audio.”
High End 2025: A Platform for Distribution Partnerships
As part of its global expansion strategy, HOUCHMAND Audio will showcase the M1 System at High End Munich 2025. This exclusive event will provide trade professionals, distributors, and CI-Fi specialists with an opportunity to experience the M1 System with the S1 Subwoofer in a premium demonstration environment. The system will be presented in 18ct rosé gold and piano black lacquer, featuring handmade ZenSati cables, delivering an unrivalled fusion of audio performance and design elegance, say the partners. Find HOUCHMAND Audio in Hall 3, Stand R12.
The M1 System: A Bespoke Solution for Luxury Trade Partners
The HOUCHMAND M1 System is a fully integrated Hi-Fi solution designed for discerning clientele in high-end residential, hospitality, and architectural markets. Key Features for Trade & CI-Fi Professionals:
- Active 3-way loudspeakers with coaxial midrange and tweeter – delivering superior clarity, depth, and spatial accuracy.
- Purity Path Technology for direct digital transmission – maintaining an untouched, distortion-free signal path.
- Flexible CI-Fi integration – supporting wired (192 kHz/24-bit) and wireless (96 kHz/24-bit) high-resolution playback.
- Advanced Room Compensation EQ – adapting acoustically to luxury residential, commercial, and bespoke interior spaces.
- Full digital and analogue connectivity – including HDMI ARC, S/PDIF, and RCA inputs for seamless system integration.
- Customisable finishes – Available in 24ct gold, 18ct rosé gold, platinum, and ruthenium, as well as RAL and NCS colour palettes.
Ideal for:
- Premium Hi-Fi and AV retailers
- Architects, interior designers and luxury integrators
- Bespoke home cinema and whole-home audio specialists
- Exclusive hospitality and luxury lifestyle brands
The HOUCHMAND M1 System and S1 Subwoofer are now available to order, either as a complete system or as individual components, with the following retail prices:
| Product | Components | £ MSRP | € MSRP |
| M1 System | 2 x M1 Speaker1 x Monobloc Player1 x Remote Control | £58,995 | €58,500 |
| S1 Subwoofer | 1 X S1 Subwoofer – Analog or Digital In (RCA) | £19,995 | €19,500 |
Availability The HOUCHMAND M1 System is available to order globally now through Apex Audio Group.
