Jordan O'BrienIt’s not just Habitech which will be distributing Middle Atlantic Products in the UK, as it has been announced that Midwich will also be supporting the firm in the region. In addition to the UK, however, Midwich will be distributing Middle Atlantic Products in Ireland, France, Germany, Benelux, Iberia and IPAC.
From February 2019, Midwich Ltd (Midwich, Owl Visual, Invision and Square One) will distribute the full range of Middle Atlantic Products in the UK and Ireland. Middle Atlantic Products will be available to Midwich customers alongside the other brands Midwich handles from Legrand; Chief, Projecta, Da-Lite and Vaddio. Customers will also be able to purchase from any of the brands within the Legrand | AV portfolio directly from Midwich with one purchase order and in one shipment.
Kane Barker, Business Manager, Midwich commented: “We’re delighted to announce our distribution partnership with Middle Atlantic Products across the UK and Ireland. With this partnership, we will provide AV racking as a new category to our resellers alongside our other AV product categories.
“With stock arriving very soon, the addition of Middle Atlantic Products means we further strengthen our relationship and product range across the Legrand | AV brands, which is great news for our resellers.”