Premium wire & cable brand ICE Cable Systems has appointed Genesis Technologies South Europe to distribute its complete line of low-voltage bulk cable, HDMI cables and accessories in Spain, Portugal and Italy.
Genesis Technologies is an established distributor of speciality AV solutions throughout Europe and the UK providing integrators with system design consulting for both homes and yachts.
“We are looking to expand our reach internationally and certainly Europe is a key part of this,” says ICE Cable Systems president Brian Rizzo.
“In doing so we have been looking for the best distributors, the strongest distributors, the best overall partners. We are confident that we have achieved this with Genesis Technologies as our partner in these regions.”
”The ICE Cable Systems line is an extremely compelling one as it fits our solutions approach we offer our GT Integration Partners. ICE Cable Systems offers our GT Integration Partners a full and competitive line for both their multiroom and cinema projects.” says Wim De Vos, principal of Genesis Technologies.
“We are excited to bring this line to our dealer network. The Genesis Technologies sales team will be on-hand at ISE and we look forward to presenting the ICE Cable line to our dealers at stand 2-E40.”