B-Tech AV Mounts Joins Neomounts In Newly Formed ‘Global Mounts Group’

Dick van Baarlen & Matthew Bennett

Neomounts, known for its wide range of mounting products for AV and IT hardware, and pro AV-mounting specialist B-Tech AV Mounts, have joined forces. Together, the parties aim to accelerate growth by further strengthening international markets and creating synergies. The newly formed Global Mounts Group is an all-round mounting specialist, with an extensive portfolio and worldwide distribution. By sharing and further developing expertise, together the two companies claim they will become the strongest partner in AV and IT mounting systems. A true one-stop-shop for every mounting solution. Both Neomounts and B-Tech will continue to operate independently under their own brand, identity, and management.

Growing presence

Neomounts (formerly known as Newstar) is a growing presence, primarily in IT but also in AV markets, active in both Business to Business and Business to Consumer channels. B-Tech’s speciality is in professional AV, where it has grown to be one of the top mounting brands in this field. When it comes to geographical distribution, the two companies also complement each other. Neomounts’ focus is on Europe whilst B-Tech has built a strong network and reputation throughout EMEA, Asia and more recently in North America. As part of Global Mounts Group, the companies can share each other’s distribution networks and strengthen their global presence. Integrated warehouses will help secure availability and optimise logistics. In addition, the combination will gain greater financial strength to meet the further growth ambitions of both companies.


Neomounts Managing Director Dick van Baarlen will lead Global Mounts Group as CEO, he comments, “Both Neomounts and B-Tech are growing and making significant progress. The companies complement each other seamlessly on crucial themes. Together we are even more powerful, especially when it comes to product development, our supply chains and geographical expansion. That is what will make Global Mounts Group a major player in the international mounting market.”

Matt Bennett, Managing Director of B-Tech adds, “Two are stronger than one. Our companies know their markets and together we can continue to do what we do best – and more. With more financial power, Global Mounts Group provides the perfect foundation for further growth. Not only in distribution and cost-effectiveness, but also in innovation. A true win-win solution for both brands, as well as our distribution partners.”

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