AWE Appointed Distributor of Bowers & Wilkins and Rotel For CI Channel

AWE has been appointed by Sound United, the global force in audio manufacturing, as the exclusive distributor for the loudspeaker brand, Bowers & Wilkins and audiophile electronics company, Rotel, within the UK custom installation (CI) channel.

“AWE is the leading UK distributor to some of the custom installation trade’s highest quality brands, including Denon, Marantz, and Definitive Technology,” says Jason Dear, General Manager, Sound United UK & IRE. “The company is acknowledged as setting the standard in the professional home technology sector for customer service with award-winning training and technical support.”

Jason adds, “This move is in line with our commitment to better support the custom installation channel with premium demo facilities, technical assistance, and stock availability. We’re confident that this partnership will live up to that commitment based on our previous success with AWE and the Denon, Marantz, and Definitive Technology product range.”

Home technology integrators will benefit from the new partnership in four key ways.

  • Substantial stock will be held by AWE with next day delivery
  • Bowers & Wilkins and Rotel installers will have access to AWE’s impressive onsite demonstration facilities which are currently being upgraded to feature Bowers & Wilkins and Rotel products
  • Bowers & Wilkins and Rotel will join Denon, Marantz, and Definitive Technology at AWE which will streamline dealers ordering efficiency
  • An experienced product support team with a wealth of technical knowledge to assist you with product specification and system design

“This move is great news for both Bowers & Wilkins and AWE customers,” comments Stuart Tickle, Managing Director of AWE. “It is our job to deliver the highest level of service to Bowers & Wilkins dealers and ensure that the performance-led brand has a dealer base to match.  This is a competitive and congested market with so many companies selling so many loudspeakers, but there is only one Bowers & Wilkins.  We are excited to add such a prestigious company to our portfolio and will deploy all our resources and experience to represent the brand and serve its dealers to the highest level.”

AWE is now handling all new sales enquiries and can be contacted via the below contact details.

Gavin Shing – CI Channel Manager 07973 761834,, Nick Mott, Internal Sales Manager, 01372 847570, 07483 950294,

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