Held several times during the year around the globe, it’s the place where gaming and eSports enthusiasts gather to discover the next big thing. For ASUS, that ‘thing’ was a Kordz PRO SlimCat Cat6 Network Cable system.
Driving Brand Awareness and User Engagement Through Reliable Gaming Connectivity
During the PAX Aus event in Melbourne, Australia in October 2023, ASUS demonstrated a wide variety of gaming products and systems, including an eSports stage and PC stations where visitors could engage in multiplayer competition.
This particular show drew more than 70,000 attendees, so the pressure was on. “Our goal was to drive brand awareness and end-user engagement,” says ASUS Marketing Specialist, Ross Adcock.
This would require reliable, stable connections of high-performance routers and gaming stations; Kordz PRO SlimCat Cat6 Network Cable and complementary PRO SlimCat Patch Cords were the perfect solutions.
“Signal interference is pervasive at large, busy shows like PAX, so we knew connecting our PC gaming stations via Wi-Fi was out of the question,” says Ross. “Stable physical connections via Cat6 cabling were our only alternatives at a show of this size and calibre and we were fortunate enough to get our hands on PRO SlimCat Cable and PRO SlimCat Patch Cords from Kordz prior to our booth build.”
Kordz PRO SlimCat Patch Cords come in a variety of different lengths, so ASUS had exactly what they needed to lay a neat, tidy, well-organised networking foundation. ASUS technicians quickly picked up on key differences between Kordz SlimCat and other brands of Cat6 cables.
“It was noticeably more flexible, so we could snake it in places that otherwise might have been difficult or impossible. The durability of the patch cords was unmistakable, as well,” says Ross.
The unique colour-coding of the SlimCat cables was another defining feature. “We were able to assign a specific cable colour to each area of our booth and group of equipment. This would help the ASUS team quickly add to or relocate equipment on the network if need be. “The whole process of designing and deploying a solid, reliable network was seamless and set the groundwork for a very successful show.”
The colour coding of the Kordz PRO SlimCat Cable and PRO SlimCat Patch Cords also provides ASUS with simple network documentation, which they can follow for upcoming events.
“We had such a good experience installing Kordz SlimCat cables, we plan to use them again for our exhibit at the South by Southwest (SXSW), Sydney, festival,” says Ross.
The stability and reliability of the Kordz SlimCat connections translated into glitch-free demonstrations and immersive gaming sessions throughout the event.
“Signal latency is a huge turn-off when gaming,” adds Ross, “especially during intense, action-packed scenes. Robust and able to support lightning-quick 1Gbps signal transmission, the Kordz PRO SlimCat Cat6 Network Cable and PRO Series Patch Cords prevented this from ever happening, Adcock reports. “Our customers were engaged and impressed with our brands, and we discovered a new go-to networking system for our future trade shows.”