Cambridge Audio, British brand with a pedigree stretching for over five decades, has announced its new branding, signalling a renewed commitment to always being ‘Made by Music’.
From cutting-edge product innovations to a bold design philosophy and a global community of audio enthusiasts, Cambridge’s next chapter is one of reinvention with purpose, a new age but with the same passion for connecting people to the power of music.
Built by music lovers, for music lovers, Cambridge says it stands proudly as a fully independent brand in an era of conglomeration. This independence is a creative advantage that allows Cambridge to stay agile, think freely, and remain uncompromising in its pursuit of innovation, argues the maker. By staying close to the needs of real people, the brand says it will continue to design products that don’t just deliver exceptional sound, but that truly enhance and elevate the way we experience music.
James Johnson-Flint, owner of Cambridge Audio, explains, “When I took over Cambridge Audio in 1994, it was a brand with a rich legacy that had fallen into neglect. I’m incredibly proud of the place it’s since become and of the phenomenal, joyful team we have today. Cambridge is ready for a new era, and I’m confident that this rebrand – together with many exciting new products we have coming – will connect our passion for music to an even wider audience.”
The new branding, crafted in partnership with Only, an award-winning branding agency in the UK, reflects Cambridge’s heritage while boldly looking ahead to always be inspired by music, shaped by culture and crafted by design. Modern, timeless and fresh.
“This has been a dream brief. We’ve loved Cambridge for years, so getting to help shape what comes next, with such a passionate, talented team, has been a real privilege,” says Daniel Tweddle, Strategy Director, Only
“Our aim was to connect Cambridge’s love of music with a design system that feels culturally alive and emotionally resonant. While elevating the brand’s perception through clarity, craft, and a more premium experience across every touchpoint,” says Matthew Tweddle, Creative Director, Only
Only has helped redefine what Cambridge Audio stands for today. A brand that is still grounded in great sound, but is now tuned to the needs of modern music lovers, people who value simplicity, seamless tech, great design and a deeper connection to the music they love.
Whatever the pleasure
Whether it’s vinyl or streaming, headphones or Hi-Fi separates, Cambridge says it continues to stand for immersive, inspiring and intimate listening experiences that resonate with music lovers.
Visually, the new identity has been created to help Cambridge break out of the traditional Hi-Fi world and step into something more expressive, more contemporary and more emotionally resonant. Only has helped to elevate the role of design, while giving the brand more room to move, from product to packaging, from social to store.
“As a lifelong music fan, getting to work at Cambridge and lead the brand through this transition is career defining for me,” says Nick Udall, Head of Marketing and Brand Partnerships at Cambridge. “This rebrand is a new chapter, a statement of intent. It enables us to connect with listeners in new ways, from diversifying our product development to supporting cultural movements which celebrate their love of music.”
As part of this brand relaunch, Cambridge has also announced the Melomania A100 true wireless earphones and Evo 150 SE streaming amplifier – both carrying the company’s new branding. Rebranded Melomania Connect and StreamMagic apps are now available, as well as a revamped Cambridge Audio website.
So, no pivot towards or to take into account the CI market this time around. Cambridge Audio is growing in direct-to-consumer, wireless, and lifestyle sectors and won’t move away from those the whole time its succesful, especially as its relationship with Richer Sounds continues to provide what the company needs and how it perceives itself. But it is interesting that the brand feels it needs to reposition to continue to attract consumers.
