WyreStorm has signed two companies to its growing list of distribution partners for its HDBaseT and other products, recruiting Alelek Group to represent it in Belgium and Luxembourg and Sidev Display Systems in France.

The Alelek Group is a major distributor of KNX home and building technologies, including audio/video, security, heating and cooling and energy management products.

“WyreStorm met with Koen Tillie and Bruno Verhenne from the Alelek Group,” said WyreStorm EMEA general manager Adrian Ickeringill. “It will promote our mutual business within the Belgian and Luxemburg markets for Pro AV and residential home automation.” The Alelek Group is a family company founded in 1968 as an electrical wholesaler.

The company has five distribution branches in Belgium, a KNX Experience Centre in Antwerp and a full range of product lines across various markets.

Sidev Display Systems has provided platform hardware and software A/V solutions to professional commercial installers for more than 20 years, offering its network of integrators and resellers a ‘one-stop-shop’ of hardware/software solutions.

Adrian says: “As part of the Midwich Group, WyreStorm is looking forward to enjoying the same excellent level of service and knowledge of the Custom Install and Pro AV markets in France as we do in the UK from other Midwich Group distributor, Invision.”

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