Built for Installers, with Installers. Launched with much fanfare at the ISE recently, the Sonos Amp Multi is obviously a major launch for the maker. EI was curious to discover more on the story behind the creation of this new platform, Sonos obliges below.
Creating bespoke, seamless and intuitive experiences in custom installations is never straightforward, especially as multi-zone systems grow more complex. Integrators must balance effortless performance for clients with the professional-grade reliability and scalability that modern audio demands.
Dealers and integrators understand the realities of installation better than anyone, and their insights are critical to delivering a whole-home sound experience that combines technical excellence with everyday simplicity.
Amp Multi is the result of more than 1,000 in-depth conversations with dealers and customers. Feedback on performance, setup, usability and integration shaped its design to solve real-world industry needs. From intuitive app setup to seamless integration with third-party control systems, Amp Multi streamlines installation and scales across projects of any size.
With direct channel feedback, Sonos proves that multi-zone audio can be both professional-grade and approachable. Amp Multi is more than a product – it’s a statement of partnership and a testament to Sonos’ commitment to the installer channel.
Grounded in Dealer Insight
- From the start, Sonos has shared a mission with professional installers: to deliver premium sound experiences that play effortlessly throughout a home. Regular consultation with dealer partners – from product previews and channel programmes to meetings with Dealer Advisory Boards and engagement via the Professional Sounding Board online community – ensures continuous, actionable feedback.
- Designing Amp Multi, the most requested product from dealers, required taking collaboration a step further.
- Built on the most extensive dealer research programme in Sonos’ history, every stage of development was informed by:
- In-person user research and ongoing engagement with the Professional Sounding Board.
- Over 160 hours of active research involving 1,300+ participants, including 790 professional integrators.
- This research revealed four core priorities for dealers:
- Installation efficiency: Quick unboxing, reduced waste and easy rack installation.
- Faster setup: Intuitive, app-based PIN-free configuration.
- Pro-grade functionality: Manual tuning controls and flexible zones tailored for professionals.
- Thermal management: Reliable heat control for long-term performance in AV racks.
Designed with Dealers, Delivering What Matters
- Dealers made one thing clear: the CI channel wanted a next-generation multi-zone amplifier from Sonos that reduced install complexity without compromising performance or the Sonos experience. Amp Multi is the answer. Built from listening, not assumptions, it addresses the pain points integrators face daily while delivering the performance they expect.
- Design decisions weren’t just validated with dealers – they were co-created. Amp Multi reflects the realities of modern installations, not idealised lab conditions. It’s fast to deploy, simple to scale and engineered for longevity.
Key Features Influenced by Dealer Feedback
Installation Efficiency
- Quick unboxing to reduce packaging waste.
- Rack-friendly form factor with optimised cable layout.
- Unique Rack Mount accessory secures units with just a few screws and maximises space for single or multi-unit installs.
Faster Setup
- PIN-free configuration with guided steps via the Sonos app.
- Smart default settings to accelerate deployment.
- Front and rear LEDs show setup mode for faster installation.
Pro-Grade Functionality
- ProTune manual tuning controls and Optimize Sonos Speakers enable precise, professional speaker calibration.
- Flexible zone assignment and four native Sonos streams allow simultaneous playback across multiple areas.
- Integrates seamlessly with existing Sonos ecosystems, major control platforms and leading streaming services.
- Networked control via app or voice ensures consistency across every zone.
Efficient Thermal Management
- Next-generation GaN technology delivers higher output with lower energy consumption.
- Innovative hardware design promotes airflow and stabilises performance.
- Passive (fanless) convection cooling keeps operation quiet and efficient.
Continuing the Partnership
- Amp Multi marks a new chapter in Sonos’ collaboration with dealers.
- By engaging dealers earlier and more deeply during development, Sonos continues to deliver smarter systems, faster installations and solutions that meet the real needs of integrators and their clients.
- This is just the beginning of an even stronger partnership built on shared expertise and a commitment to great sound in the home.
