First Impression brings Bose Professional Sound to House of Rituals

Bose Professional has announced its collaboration with integrator First Impression audio visual to create a sound experience for leading luxury retail brand Ritual Cosmetics at its House of Rituals flagship store located on Kalverstraat in Amsterdam.  Bose Professional Sound

The four-story lifestyle and shopping destination spans more than 1,900 square metres and is significantly larger than any other 1,150 Rituals Cosmetics outlets around the world. First Impression relied on Bose Professional to provide a decentralised network audio solution for this unique, diverse retail space that would blend seamlessly with the varied aesthetics throughout each department.

“Bose Professional not only offered a solution to meet the demands of each space, but their systems work effortlessly with Dante technology. For every goal we had, there was a solution – from loudspeakers to amplifiers to DSPs,” stated First Impression’s Senior Solutions Architect, Richard Berkhout.

The system includes 80 FreeSpace loudspeakers, 12 DesignMax DM3SE loudspeakers, nine DesignMax DM8C-SUB subwoofers, a FreeSpace 3 Series II Acoustimass bass module and MB210-WR outdoor subwoofer. 

Despite their small size, the loudspeakers deliver clear, intelligible highs and low end, while the subwoofer and bass equipment provide impressive low frequencies without distortion.

In addition to elevated audio performance, House of Rituals required the sound system to disappear into the environmental design of each floor. From the simulated jungle foliage-covered wall and custom perfumery to the home decor space and the Arabic-Asian restaurant, the audio experience engulfs customers immediately, inviting them into a hidden oasis in the city.

“Our choice to implement the Bose Professional solution was a logical one,” added Richard. “Bose Professional enabled us to create a solid solution across the various spaces. With their product breadth and support, they more than lived up to their reputation.”

The partnership between Bose Professional and First Impression ensured the sound and environment would exceed Ritual Cosmetics’ desire for powerful, integrated and complementary audio to create the ideal luxury shopping experience.