Lewis CaliburnAWE has announced the promotion of Danny Cavie to Technical Sales Manager, as the company continues to enhance its technical team’s role by increasing the level of direct support available to its customers.
In his new role, Danny will spend more time working directly with AWE customers and supporting the sales team across both new and existing projects. This will include customer visits, on-site product demonstrations, quotation support and assistance with system and product specification.
The expanded role is designed to make AWE’s technical expertise more readily accessible throughout the sales process, helping customers identify the right products and solutions for their projects, explore opportunities across AWE’s portfolio and gain practical support when specifying or demonstrating new technologies.
Danny’s promotion comes alongside further investment in AWE’s Technical team. New team member Rory is currently being onboarded, increasing the department’s capacity and enabling Danny to devote more of his time to customer-facing technical sales support.
AWE also has further recruitment in progress, as the company continues to evolve and enhance the resources available directly to support customers.
Stuart Tickle, Managing Director of AWE, comments, “Danny has developed into an important part of the AWE team, combining strong technical and product knowledge with a real understanding of what our customers need. His promotion to Technical Sales Manager is a natural next step and means we can make much greater use of that expertise directly with customers.
“As Rory settles into the technical team, and with further recruitment in progress, we are increasing our overall technical resource. For our customers, that means better access to practical expertise, whether that’s support with a specification, a product demonstration, developing a quotation or getting someone alongside them to help progress an opportunity.
“We want AWE to be much more than somewhere our customers buy products. Our role is to help them understand, demonstrate, specify and ultimately sell the solutions we represent, and strengthening the Technical team is an important part of that.”
Danny’s new role will see him working closely with AWE’s sales and technical teams, providing an additional link between AWE’s product expertise and its customers.
The expanded technical team will also support AWE’s ongoing focus on training, demonstration and practical product experience, helping customers build their knowledge of both established products and new technologies as they are introduced to the AWE portfolio.