Armour Home Electronics Ltd has been appointed as the UK distributor for XGIMI, a manufacturer of smart projectors and home cinema accessories.
This new partnership will see Armour Home Electronics significantly expand XGIMI’s presence across the UK market, promoting its premium range of portable and home projection solutions to a broader audience of retailers, installers and consumers.
XGIMI’s product portfolio includes the recently announced flagship home projector, the Horizon 20 Max, alongside the company’s most accessible professional offering to date, the Titan. XGIMI’s award-winning portable projector range, including the MoGo series, will also form a major focus of the collaboration.
The new distribution agreement reinforces Armour Home’s continued focus on building a portfolio of premium audio and home entertainment brands. Drawing on its extensive UK dealer network and relationships with both mainstream and specialist retailers, Armour Home aims to maintain and grow XGIMI’s footprint in major retail channels, while significantly increasing the brand’s visibility within specialist AV retailers, custom installers and direct-to-consumer audiences.
Armour Home brings a proven track record in the home entertainment sector, underpinned by the global success of its award-winning loudspeaker brand, Q Acoustics. Renowned for its home cinema speaker packages and easy-install audio solutions, Q Acoustics has become a trusted name among both consumers and professionals. The addition of XGIMI to the Armour Home portfolio represents a natural synergy, combining cutting-edge visual performance with high-quality audio solutions.
Commenting on the appointment, Jamie McKay, Sales and Marketing Director at Armour Home Electronics Ltd, says, “We are thrilled to welcome XGIMI to the Armour Home family. XGIMI is one of the most exciting brands in the projection market today, with a reputation for innovation, quality and design that aligns perfectly with our own values. We see enormous potential to grow the brand in the UK, particularly within the specialist channel.”
Commenting on the partnership, Stephen Luo, EU General Manager at XGIMI, adds, “Armour Home Electronics is an ideal partner for XGIMI in the UK. Their deep market knowledge, strong dealer relationships and proven success with premium home entertainment brands give us great confidence in the future of XGIMI in this region. We look forward to working closely together to bring our latest projection technologies to more UK consumers than ever before.”
The new distribution agreement is effective immediately, with XGIMI products available through Armour Home Electronics’ UK dealer network.