Lewis CaliburnSouth by Southwest (SXSW) London has announced that Sky Glass is the latest major sponsor for its inaugural European event, taking place across Shoreditch from June 2-7 2025.
Set to become Europe’s leading platform for cross-industry collaboration, networking and new ideas, the SXSW London conference will bring together leaders from across the business, technology and cultural sectors for six days of presentations, panels and networking.
The partnership comes as Sky Glass announces it will be launching its brand-new lowest-ever price TV, Sky Glass Air during the festival week.
As a major sponsor of the Film & TV conference track, Sky Glass will showcase its TV product range through a large, interactive activation stand at the Creative Expo, located at the Truman Brewery.
SXSW London delegates can also look forward to a special appearance by one of the most iconic symbols in sport at the Sky Glass expo.
In addition to their presence on the expo floor, Sky Glass will sponsor the official SXSW London Connections Lounge, offering a dynamic space for networking and collaboration among attendees.
Sam O’Shaughnessy, Head of Partnerships, SXSW London, says, “We are delighted to welcome Sky Glass as a major sponsor, whose ambitions align perfectly with our mission to celebrate creativity and innovation across industries. We’re also excited to reveal the major sporting trophy that will be making an appearance at their expo this year – bringing another element of spark of excitement and energy to SXSW London!”
Rose Holden, TV Marketing Director, Sky Glass, adds, “We are so excited that Sky is a headline partner at the very first SXSW London. In a world of smart TVs, Sky Glass was born from our ambition to create a Smarter TV, made by the people who know entertainment best. With a crystal-clear 4K picture, 360˚Dolby Atmos soundbar and market leading voice control, we’re bringing people a truly immersive viewing experience.
“SXSW London is a great fit to elevate Sky Glass to people captivated by innovation and creativity – and this June we’ll be unveiling a brand-new product in the next generation of Sky Glass, so it’s one not to miss! Together with SXSW London, we aim to create an immersive experience that pushes the boundaries of entertainment and technology, bringing people the joy of a better experience.”