BeaBang & Olufsen has announced Beosystem 72-23 Nordic Dawn – a time-transcending music system that connects the past, present and future.
First launched in 1972, Bang & Olufsen says that the Beogram 4000 turntable set the standard for all future record players and helped define the experience and aesthetics of 1970s design. Half a century later, Bang & Olufsen refurbished 95 original Beogram 4000 turntables to give them a new lease of life – resulting in the modernised Beogram 4000c.
Today, Beogram 4000c has been customised for the first time in the Nordic Dawn colourway, which is inspired by the mesmerising colours of the Scandinavian sunrise.
The turntable is accompanied by a matching pair of Beolab 28 stereo speakers for a refined and immersive stereo sound experience. The Beolab 28s are gilded in the same warm finishes, with Ginger Tone aluminium, Birch Wood fronts, and Sandthorne Define fabric created by leading Danish textile experts Kvadrat.
“As part of the Recreated Classics Initiative, the Beosystem 72-23 Nordic Dawn Limited Edition symbolises a new beginning for a future where audio products are designed to last, where luxury is expert craftsmanship that expands beyond the first lifecycle, and where connectivity can be timeless,” says Mads Kogsgaard Hansen, Head of Product Circularity at Bang & Olufsen.
Consisting of only 100 units, each limited-edition system is engraved with a unique identification number. Beosystem 72-23 Nordic Dawn will be available in selected stores in the US, Europe, and Hong Kong from 16th May 2023, and will retail for £55,000/€60,000.