Lewis CaliburnBang & Olufsen has announced the launch of Reloved, a new initiative designed to extend the life of the brand’s products. Through a new dedicated online platform, Reloved offers customers the opportunity to purchase pre-owned, authenticated and certified Bang & Olufsen originals.
“Reloved is the continuation of a story that began a century ago – a belief that design and sound should endure. We’ve always created products that are meant to be cherished for generations. This programme allows us to preserve that heritage by refurbishing our original pieces and helping them find new homes, ready to be loved again,” says Dorte Vestergaard, Head of Reloved at Bang & Olufsen.
Each product that enters the programme begins its new journey through a meticulous process: traded in, inspected, refurbished, certified and finally reloved – complete with up to a three-year warranty.
Bang & Olufsen has long refurbished and repaired out-of-warranty products dating back to the 1960s. Reloved marks the start of a structured, brand-led approach to supporting multiple cycles of use for Bang & Olufsen product circularity.
Every product is inspected by experts, refurbished to full functionality and certified as a genuine Bang & Olufsen original. Each item is graded according to condition – Mint, Excellent, or Good – and is covered by warranty.
The debut Reloved drop features five handpicked products: Beoplay P2, Beoplay A2, Beosound Edge, Beosound 3000 and Beogram 2000. Products are selected based on availability of authentic spare parts and contemporary relevance, ensuring each piece can continue to perform as it was designed to. Further certified Reloved drops will happen on a monthly basis.
For the first time, clients can explore and purchase certified pre-owned Bang & Olufsen products directly from the brand’s website. The programme launches initially in the EU, UK, Norway and Switzerland, with monthly product drops and expansion planned for additional markets in 2026.
Bang & Olufsen’s first reloved products are online now, while the next collection will drop on November 12, 2025.