Bang & Olufsen has unveiled Beosound Premiere: a statement soundbar crafted to deliver an artfully immersive, three-dimensional audio experience from a sculptural silhouette.
Precision-engineered for unwavering fidelity and introducing Bang & Olufsen’s new patent-pending Wide Stage Technology, this soundbar embodies the brand’s 100-year legacy of acoustic and design excellence.
“Beosound Premiere transcends the conventional soundbar, it’s a sculptural masterpiece and a bold expression of acoustic artistry. Sculpted from our signature aluminium, it embodies Bang & Olufsen’s century long heritage of pioneering audio innovation in harmony with timeless design,” says Kristian Teär, CEO of Bang & Olufsen and continues: “This is not merely a product; it is a curated experience. Beosound Premiere redefines the category, transforming sound into an emotional encounter and the soundbar into a piece of art. Our commitment to craftsmanship and bespoke technology continues to shape our legacy, inspiring generations with moments of magic.”
The Art Of Aluminium
Sculpted from pure aluminium, Beosound Premiere is meticulously crafted in a close collaboration between Bang & Olufsen’s Design team and the experts at Factory 5 in Struer, Denmark. Unlike conventional soundbars, Beosound Premiere is a striking three-dimensional sculpture that mirrors the three-dimensional sound it produces. The speaker drivers are celebrated rather than concealed.
The seamless aluminium chassis is pearl blasted to create a matte satin finish. Achieving this compact form required precision engineering by aligning extruded aluminium with cut end caps, to maintain a slim profile while simultaneously housing ten powerful drivers. One of the most eye-catching features is the up-firing tweeter, placed right in the centre of the soundbar. Hidden design details on the up-firing driver include 1,925 precisely machined perforations to honour the year Bang & Olufsen was founded.
Spatial Sound
Beosound Premiere is designed to provide high-fidelity spatial sound that allows listeners to experience cinema and sound at its most immersive. This has been achieved through 10 custom-engineered drivers inside Beosound Premiere with a dedicated up-firing driver at its centre to add height and dimension.
Together, they allow sound to unfold around the listener from all angles. At its heart, Beosound Premiere features a dedicated array with custom-designed driver setup that precisely controls sound direction.
Developed by Bang & Olufsen’s in-house experts, the company’s new Wide Stage Technology uses signal processing custom designed for Beosound Premiere to create the illusion of having added external speakers, making the soundstage wider and taller than it is. Through this new technology, all 10 drivers of Beosound Premiere work together to deliver a spacious, room-filling soundstage.
Beosound Premiere analyses its surroundings to deliver sound perfected for a space. Whether it’s standalone, or the centrepiece of a listener’s system, Beosound Premiere allows for additional Bang & Olufsen speakers to be added through Beolink Surround. A fully integrated Dolby Atmos 7.1.4 surround decoder adapts to the user’s system and supports expansion.
A total of 90 responsive LEDs illuminate inside the soundbar. As the settings are adjusted, the light follows, creating a connection with the product.
Beosound Premiere is Cradle to Cradle Certified Bronze, meaning it’s made to be updated over time. Beosound Premiere is accompanied by a five-year warranty when signing up to Beocare, a mark of Bang & Olufsen’s enduring commitment to quality and care.
Beosound Premiere Haute Edition
To mark this launch, Bang & Olufsen’s Atelier team created a special Haute Edition, limited to just 25 pieces worldwide. This edition accentuates the sculptural qualities of the soundbar with a precision-milled pattern that originates from the signature central slot and radiates outward.
Each piece is individually engraved numbered 1 of 25 and comes with a limited edition Beoremote One in a handmade wooden presentation box. A certificate of authenticity is included.
Pricing and Availability
Beosound Premiere (RRP £3,900/€4,900/$5,800) is available in Natural Aluminium (Dec 2025), Gold Tone (Feb 2026) and Black Anthracite (Mar 2026) and comes with a versatile stand that enables both wall-mounting and tabletop placement.
Beosound Premiere is designed to celebrate the speaker drivers, clients can choose to purchase an interchangeable fabric covers in grey melange (RRP £250/€300/$325) as well as wooden covers in oak and dark oak (RRP £1,000/€1,100/$1,650) made from a single piece of wood. Part shaped by precision milling and part formed entirely by hand, each oak cover reveals the natural beauty of the wood and ensures that each piece has a unique expression.
The sculptural Beosound Premiere in Natural Aluminium can be experienced in selected Bang & Olufsen stores starting today and pre-ordered in-store and on bang-olufsen.dk with expected delivery from December 3rd.
Beosound Premiere Haute Edition (RRP £11,000/€13,000/$15,700) is available today in selected Bang & Olufsen stores.