Musion 3D opens what it describes as the world’s largest hologram showroom in London, unveiling an 11,000 sq ft interactive space designed to demonstrate the latest advances in holographic communication, AI-driven avatars and immersive display systems.
The World’s Largest Hologram Showroom (WLHS), located at The Atrium in Uxbridge near Heathrow Airport, brings together more than 50 life-sized 3D digital avatars created by AI and CGI specialists from across Europe and the Middle East, alongside Musion 3D’s holographic display technologies. The company says the showcase reveals how holography is shaping entertainment, retail, communication, politics, technology and education.
Across the space, visitors experience multilingual AI-powered avatars, telepresence Huddle Rooms for real-time meetings with people in other locations, and demonstrations of systems including Holobox, EyeCandy and the Peppers Ghost Eyeliner display. Guests can also see Musion 3D’s technology running on Holotronica HoloGauze for large-scale performance environments, become a filmed hologram in the on-site capture studio, and try what the company calls the world’s largest digital teleprompter from Portaprompt.
Ian O’Connell, Founding Director of Musion 3D, says, “We are deeply proud to showcase more than two decades of Musion passion to the industry and public. For years, holograms have been viewed as an exclusive technology. WLHS opens the magic to everyone by inspiring and educating the public on what’s possible with holograms, whilst showcasing the very best in European and Middle East production of AI content and immersive design.”
Journalists and industry professionals are invited to book an early preview between December 8 and December 16, 2025. WLHS opens to the public from December 9 to December 19, 2025 from 10am to 5pm, with additional evening sessions to follow.
Showcase highlights
Huddle Rooms
WLHS demonstrates Musion 3D’s real-time telepresence spaces for meetings and shared dining across different cities. The company says its low latency 4K communication system delivers the feeling of being physically present with others.
Holobox holograms
In partnership with SK HUB, WLHS features an extensive array of Holobox displays, including Holoconnects’ flagship unit. Musion 3D says Holobox is a mobile presentation platform suited to targeted messaging and audience education.
Eyeliner Peppers Ghost display
A large-format Peppers Ghost system includes a 20ft holographic representation of an F18 Hornet Jet from Top Gun: Maverick. Musion 3D says Eyeliner enables 3D graphics to appear alongside in-person presenters with immediate telepresence capability.
Holotronica HoloGauze
The showroom demonstrates HoloGauze projection, a technique widely used by theatres, DJs and CGI artists. Musion 3D positions this as an effective solution for entertainment venues and outdoor events.
EyeCandy POS displays
EyeCandy presentations show how high brightness holographic content can be used in reception areas, retail, exhibitions and small events.
Future for the smart building sector?
Holography has often been viewed as a niche tool reserved for premium events, but WLHS signals a shift towards broader commercial deployment. For installers exploring emerging visual technologies, the showroom provides a rare opportunity to assess real-world applications, view integration options first-hand and understand how AI-generated holographic content is beginning to shape mainstream client expectations. The scale of the space also allows visitors to compare multiple holographic formats side-by-side, something that is normally impossible outside a trade show.