Lewis CaliburnMonitor Audio Group, the UK-based owner of the emerging high-fidelity British brands, Roksan and Blok, and Lenbrook Americas, a distributor of leading premium audio brands in the North American market, have announced that they will work together to develop and execute a new go-to-market strategy for Roksan and Blok, manufacturers of high-performance electronics and hi-fi furniture, respectively.
This announcement builds on an existing business partnership between Monitor Audio Group and Lenbrook Americas’ sister company Lenbrook Media Group, concerning the use of Lenbrook’s multiroom content management engine, BluOS, in Monitor Audio and Roksan products.
“Monitor Audio Group and Lenbrook leadership teams have developed a respectful relationship while working together on BluOS platform developments,” explains Robert Barford, CEO of Monitor Audio Group. “Lenbrook’s pioneering use of long-term, customer-centric relationships alongside highly developing competencies and creativity in modern brand building is a healthy place to launch a future-oriented, market growth strategy.”
“We are thrilled to add both Blok and the revered Roksan brand to our portfolio,” says Agata Mossop, VP of Channel Development for Lenbrook. Adding, “We are piloting a fresh strategy to build awareness from an online focal point, which when coupled with tactical dealer partner development, should help ensure consumer choice in engaging with emerging brands like these”.
Blok offers a suite of high-performance modular hi-fi furniture solutions, engineered for audio enthusiasts discovering, or rediscovering, the joy of listening to hi-fi and music as it was originally intended – by taking time and care to truly engage and enjoy the experience.
Roksan is a renowned UK electronics brand of almost 40-years, undergoing the process of modernisation. Its comprehensive portfolio of amplifiers and source components is aimed at music enthusiasts ready to step into an entirely new level of audio performance.
The Monitor Audio loudspeaker brand will continue to be handled in North America by Kevro International, its long-time distribution partner in the region.