The Essential Install team was out in force to cover this important new launch, providing deep-dive interviews with key Monitor Audio staff, including Robert Barford, CEO, Andrew Flatt, Chairman and Michael Johnson, Commercial Head, UK and Global Marketing Director, to explore the thinking behind the new space and what it represents for the industry. Read on for the full story and to watch the videos.
Based at the company’s global headquarters in Rayleigh, Essex, the Experience Centre represents a significant milestone for the business and underscores its long-term commitment to the international smart home integration industry.
The new Experience Centre is a fully immersive environment where visitors can explore Monitor Audio Group’s products, technologies and performance philosophy at their highest potential. The venue provides an opportunity to experience the brand from the inside out, offering deeper insight into its engineering approach, design ethos and future direction.
“We have been working on our new showroom for the last six months and are pleased that it is now completed and available for customers to visit,” comments Michael Johnson. “This facility allows visitors to go beyond the products, gain deeper insight into our brands and engage directly with the team that’s shaping our current direction and future ambitions.”
The Experience Centre showcases the full breadth of the Group’s portfolio through a series of beautifully engineered spaces, including dedicated listening environments, architectural integration zones and collaborative demonstration areas. Each zone has been created to reflect the company’s dedication to uncompromising audio performance and system design.
The facility comprises six purpose-designed areas: The Forum, Elevate Academy, Lounge, Brand Immersion Gallery, Music Suite and Cinema Room. To bring the project to life, Monitor Audio Group collaborated closely with local CEDIA member The Cinema Company, which led the concept development, system specification, lighting and control integration and overall project management.
“We’re delighted to have collaborated with Monitor Audio Group on this project to bring their vision to life,” says James Brown, Director of The Cinema Company. “As an Essex-based company, located just five minutes away from the company’s HQ, we have a natural and very local affinity with the Monitor Audio brand. This project has allowed us to dive deeper into the company’s history and showcase the full range of its audio solutions for the professional smart home sector. This new Experience Centre is a powerful demonstration of just how outstanding a brand Monitor Audio is for our industry.”
“The Experience Centre showcases our engineering expertise and passion for delivering truly engaging sound experiences,” adds Michael. “We look forward to welcoming smart home integrators, architects, interior designers and clients to our facility to showcase what’s truly possible from a partnership with Monitor Audio Group.”
Visitors were invited to explore tailored listening sessions, gain insight into product development and acoustic design and experience first-hand the performance standards that define the company.
Exclusive interviews
Essential Install was delighted to attend the launch and, to mark the occasion, teamed up with partners at SSUM+ to create a series of exclusive video interviews, offering insight from some of the key figures behind the company’s continued success and vision for the future. Check them out below and do not forget to read and watch our coverage of the launch of the Elevate Sound Performance Academy here.