Midwich Innovation House Open For Business!

Billed as the UK’s largest multi-brand experience centre, Innovation House, home to Midwich Group brands including from the Invision stable is now open.

Midwich Group, global specialist audio visual (AV) distributor to the trade market, has officially opened Innovation House, a 50,000sqft state-of-the-art experience, training and event facility in Bracknell (UK). It is home to five of the group’s UK distributors: Midwich, PSCo, Holdan, Invision and Sound Technology.

The company says Innovation House features the UK’s largest multi-brand experience centre showcasing more than 200 AV, Unified Communication & Collaboration (UC&C), broadcast, smart home and rental solutions from 50 manufacturers all under one roof.

The multi-million-pound facility will bring together vendors, resellers, consultants, and end users across the industry, with the opportunity to experience the technology and make side-by-side comparisons as well as the opportunity to take advantage of dedicated training, testing and demonstration facilities. After more than a year of remote working and social restrictions, the opening of the centre aims to safely reconnect the industry after what has been a turbulent year for many.

Jenny Hicks, Midwich Group Head of Technology, comments, “We cannot wait to welcome people to Innovation House, our multi-purpose technology destination that boasts dedicated training rooms, a R&D demonstration area, a service and repair centre, as well as warehousing facilities including specialist logistics and pre-delivery inspection. As the largest experience centre in the UK, a whole suite of technology will be on display bringing together professionals from across our industry in one custom built location.”

Mark Lowe, Midwich Managing Director, UK&I, adds, “We are delighted to announce the official opening of Innovation House. Innovation House reflects our ambition to expand the depth and breadth of the services that we offer. We wanted to provide a destination where industry can reconnect and experience what great technology is on offer, all in one place. We feel like we have succeeded in delivering on our goal and we look forward to welcoming our partners to site. We cannot wait to hear what the industry thinks.”

Innovation House is home to 80 product and technical specialists from across the Midwich Group providing guidance, knowledge, and training support to help visitors to define and create the perfect technology solutions for their or their customer’s needs.

In line with the current Covid-19 guidelines, Innovation House will be hosting its first in-person event on Wednesday Thursday 19-20 May as part of London Digital Signage Week. Midwich and PSCo’s channel partners are invited to join them for two days of tech tours and networking. The event is in association with partners Absen, BrightSign, HYPERVSN, Peerless-AV and Tripleplay. Register for this event here.

Interested trade partners can book a private tour and demonstration by getting in touch with their account manager, or by visiting the dedicated Innovation House website. Whether a vendor launching a new product, or a reseller looking to host a customer or sales meeting, Innovation House is designed to be an extension of the group’s customers business.

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