Lewis CaliburnMeridian has appointed Minara as its new distributor for the United Arab Emirates. Based in Dubai, Minara is planning a dedicated Meridian event on Tuesday 26 November in its showroom in Dubai to celebrate.
Watson Floyd Crasta, Technical Director of Minara, says, “We are excited to be named as the newest distributor for Meridian in the UAE region. At Minara, our mission is to successfully build our partner brands and grow businesses, whilst working with dealers to deliver exceptional products to homeowners. Meridian’s innovative premium range of loudspeakers look and sound amazing. We look forward to working with the Meridian team and showcasing the brand’s iconic appeal in our showroom.”
On demonstration at the event, Minara will showcase Meridian DSP9 Reference loudspeaker in Volcanic Orange and Meridian’s newest product, Ellipse. The high-end wireless streaming speaker that comes with an easy-to-use Meridian Control app and integration with premium streaming apps.
Speaking about the event, International Sales Manager at Meridian, Jeremy Brown states, “It is great to see Meridian expanding our distributor network in the region. Showcasing the DSP9 and Ellipse at the Minara Experience Center enables us to have valuable conversations with dealers about the expert technology that drives these products, whilst also highlighting our proud partnership with Minara.”
Minara first introduced its distribution partnership with Meridian through a display of DSP9s at a Dealer Event held at the Minara Experience Centre in September. The evening featured demos and e networking and enabled Meridian to share their expertise to attendees and deepen an understanding of the brand.