Lewis CaliburnLoewe Technology and SieMatic have announced a global strategic partnership, marking the beginning of a collaboration that aims to redefine the luxury showroom experience.
During Milan Design Week 2026, the two brands will present a shared vision of contemporary living through an immersive interior design experience.
The collaboration will be gradually introduced leveraging SieMatic’s global presence of approximately 400 locations. The partnership will be rolled out in phases, starting with signature flagship stores in major design hubs across Europe, North America and the Middle East.
Each location will follow a tailored approach, ensuring that design, spatial harmony and user experience remain at the forefront.
Beyond spatial design, the partnership aims to enhance the overall customer journey. Visitors will engage with environments that move beyond traditional showroom concepts, enabling them to envision a complete lifestyle rather than a single product category. Events, presentations and consultations will be elevated through integrated solutions.
“With this partnership, we are merging high-end entertainment with luxury kitchen design,” says Aslan Khabliev, CEO of Loewe Technology. “Together with SieMatic, we are creating spaces where technology is not just included, but becomes an integral and aesthetic part of modern living,”
“The kitchen has long evolved into the emotional heart of the home,” adds Olaf Hoppe, CEO of SieMatic. “Through our collaboration with Loewe, we are extending our vision of kitchen architecture into a new dimension – one that seamlessly integrates technology to create a holistic living experience defined by precision, innovation and design.”
Founded in 1923, Loewe Technology is recognised for its commitment to design, innovation and craftsmanship. SieMatic, established in 1929, is internationally renowned for its role in premium kitchen architecture.
This brand partnership will be unveiled at Milano Design Week 2026 in the Brera Design District (Fondazione Adolfo Pini Corso Garibaldi 2 Milan).