AliceDolby Laboratories, Inc and Warner Bros Home Entertainment today announced that the first slate of 4K titles mastered in the new Dolby Vision format will include recent blockbusters, including Edge of Tomorrow, Into The Storm, and The Lego Movie, scheduled for release in early 2015.
Dolby and Warner Bros are collaborating to prepare the initial slate of titles in time for the launch of Dolby Vision technology enabled TVs, as well as a pipeline of additional catalogue and new release titles throughout 2015.
Dolby Vision is a complement to both HD and 4K and has been created as a new imaging technology to help content creators and television manufacturers deliver a “dramatically different visual experience, astonishing brightness, incomparable contrast, and captivating colour” via over-the-top (OTT) online streaming, broadcast and gaming applications.
An end-to-end solution, Dolby Vision works from content creation to distribution and playback and is reportedly already receiving support from Hollywood directors, executives at major studios, OTT service providers, TV manufacturers and operators worldwide.
“The future of imaging and television is full of amazing possibilities, and we’re eager to expand our partnership with Dolby to deliver a steady pipeline of Dolby Vision titles, starting with Edge of Tomorrow, Into The Storm and The Lego Movie, to consumers in 2015,” comments Jim Wuthrich, president, Americas, Warner Bros Home Entertainment.
“By leveraging Dolby Vision to unlock artistic intent in a completely new way, we are able to provide home audiences around the world with dramatically enhanced picture quality that fully engages their senses and brings Warner Bros movies to life in their living room.”
The initial line up of titles have been remastered on the FilmLight Baselight system for the first time using Dolby Vision.
“Dolby is thrilled to offer a technology that enables consumers to enjoy the filmmaker’s creative intent via an expanded colour palette, enhanced dynamic range, and dramatically increased contrast ratio,” says Curt Behlmer, senior vice president, content solutions and industry relations, Dolby Laboratories.
“This lets viewers experience greater detail and more lifelike images than ever before. Now with Dolby Vision enabled displays, TV manufacturers can offer consumers who purchase Warner Bros. movies in Dolby Vision a dramatically improved visual experience that engages their senses, regardless of screen size or viewing distance.”
Dolby’s definition of Dolby Vision:
• Gives creative teams tools to offer the most powerful way to create the best entertainment for their audience.
• Adds new perspective, brighter highlights, wider contrast and shading, and overall vibrancy to the screen.
• Allows creative teams to deliver the movie to consumers just as the director imagined it, with the color and contrast that the camera actually captured.
What Dolby Vision delivers to TVs:
• Dolby Vision mastered content and technology in the TV enables each pixel to take advantage of HDR and wide color gamut content, making every pixel better.
• Compliments all resolutions whether HD, 4K, 8K and beyond.
• Display mapping technologies in the TV take advantage of the TV’s hardware capabilities so consumers get the best possible image for their Dolby Vision enabled TV.
Dolby Vision has already been embraced by:
• Companies with post-production solutions, such as FilmLight, best known for its Baselight color grading solution and SGO and its well-regarded Mistika color grading software.
• OTT services like Netflix, Amazon and VUDU, which hope to distribute Dolby Vision movies and TV shows once they are available.
• TV manufacturers including Philips, Hisense, Toshiba and TCL.