Jordan O'BrienSony products are now distributed by EET Europarts in the Nordic region after a distribution agreement between the two companies took effect on September 15.
EET Europarts is distributing a variety of Sony products including televisions, home theatre, home audio, headphones and portable audio. The company also assumes the responsibility for digital cameras and video cameras.
“We are very pleased that Sony has chosen EET Europarts as Nordic distributor,” comments CEO John Thomas, EET Group.
“Sony is a world leading manufacturer of consumer electronics and the largest manufacturer of headphones in Europe.
“Sony’s extensive product range will supplement and strengthen our assortment significantly and with the Sony agreement we will add yet another quality brand in high demand to our portfolio of home entertainment and lifestyle products.”
EET Europarts has been expanding its range of distribution partners in recent years, with the company also distributing the AIRTAME wireless HDMI stick in Europe.
“At EET Europarts we want to make a difference for our dealers and for the brands we represent,” says Allan Friis, sales director, retail, EET Europarts A/S in Denmark.
“Sony Nordic’s own sales network already covers the major consumer electronics chains, but we are confident that we are the right distribution partner for Sony when it comes to channelling Sony’s consumer products to other parts of the retail sector and thus reach even more customers.”