AliceSamsung Electronics used IFA 2016 to showcase a range of new products and partnerships for the European visual display and home entertainment markets, a key launch being the new Quantum dot 88-inch KS9800 TV, offering what the manufacturer calls ‘the ultimate in picture quality and brilliance’ and – as with all of Samsung’s SUHD TVs – a display capable of producing up to one billion colours.
Samsung now offers the largest range of SUHD TVs in Europe, with 19 available sizes from 43” up to 88”, capitalising on the limitless flexibility of Quantum dot in terms of screen size and definition.
Not stopping there, Samsung also announced the world’s first curved Quantum dot PC Monitors: the new CF791 with a 34” Ultra Wide QHD screen and the new CFG70, the first curved monitor with a one millisecond moving picture response time and 144 hertz refresh rate for a smooth gaming experience.
Samsung states that it is the only company able to offer consumers cadmium-free Quantum Dot TVs – a point made by guest speaker, Jason Hartlove, president and CEO of Nanosys and one of the world’s authorities on Quantum dot technology.
Jason revealed that Quantum dot is among “the most stable and reliable display materials available anywhere on the planet, enabling superior performance and more environmentally friendly displays with an extraordinary lifespan.”
Such is the company’s confidence in the reliability of Qantum dot, that Samsung announced a new 10-year warranty for its SUHD TVs with Quantum dot display.
Samsung’s TV Plus Heading To Europe
At the press conference, Won Jin Lee, the executive vice president of the Visual Display Business at Samsung Electronics, introduced Samsung’s content platform, Smart Hub and announced the formation of a new premium HDR content partnership that will help realise the full potential of Quantum Dot SUHD TV. This included plans to expand Samsung’s TV Plus service – which has proven to be popular in South Korea – to both Europe and the United States.
Amazon And Netflix
Samsung also said it was strengthening its collaborative relationships with global partners Amazon and Netflix.
Netflix in particular is expanding its range of HDR content for European customers, with film titles such as Marco Polo, The Do-Over and The Ridiculous Six. European partners including RTVE, while Insight TV will also begin to offer HDR content in the second half of 2016.
Samsung Smart Remote
Samsung also showcased the capabilities of the Samsung Smart Remote, which allows users to easily navigate all of their connected devices with one single remote control.
The Smart remote is designed to auto-detect any and all external devices connected to the TV, making it simple for users to switch between– without having to hunt around for multiple remotes.
Also on display were Samsung’s Wireless Audio 360 line-up and Dolby Atmos HW-K950 soundbar.
“At IFA 2016, we wanted to show the European community how we are continually striving to redefine the Samsung experience,” says David Lowes, chief marketing officer for Samsung Electronics Europe.
“Everything Samsung creates is born out of our determination to enrich peoples’ daily lives with innovative technology, based on a deep understanding of what consumers really want and need.”
Samsung also announced a new partnership with MakerBot, a leader in 3D printing, which will equip schools, colleges and museums in five European markets with 3D printers, as well as train teachers and students alike in the use of the technology.