Simon RowleyBonded by their commitment to craftmanship, technological advancements and time-honoured traditions, the Maserati x Sonus faber collaboration fuses powerful performance with symphonic sounds to blend the unique voices of these Italian brands.
With both brands individually known for their distinct aesthetics, a clash was potentially imminent. However, this pairing showcases how these differing industries complement one another and morph into one harmonious experience with the September unveiling of the Maserati MC20 super sports car – powered by Sonus faber audio.
Sonus faber, founded in Vicenza in 1983, embodies the translation of its name – ‘handmade sound’ – to create luxury audio systems that illustrate the brand’s mission of using innovative technologies and skillful craftmanship to achieve its refined design.
Maserati has set the standard in the luxury automotive industry since the company’s founding in 1914, and with the MC20 model outfitted with the sound quality of Sonus faber, both brands are certain to broaden their reach and adopt a new set of brand loyalists with this collaboration.
Jeff Poggi, McIntosh Group Co-CEO and CEO of the Sonus faber brand, says, “The collaboration with Maserati is the perfect marriage of Italian culture and aligns seamlessly given each brand’s promise to deliver the highest quality experience to its devout clientele. Outfitted with a dynamic, high power 695-watt amplifier and transducers crafted with refined, natural materials, the Sonus faber system compliments the performance and luxury of the Maserati brand.”
Forging a new path representative of the Italian culture, the merger of these luxury brands was a journey that Sonus faber was proud to embark on with its familial counterpart.
Sonus faber Brand Ambassador, Paolo Tezzon, adds, “The collaboration with Maserati represents such a perfect overlap of values, identities and cultures that it almost feels like returning home and being enveloped by an embrace that only your family can provide. Sonus faber is extremely proud and excited to share with its customers the results of the cooperation between two Italian classics.
“The caliber of detail that goes into manufacturing a Maserati model perfectly matched Sonus faber’s attention to detail and inspired our team to focus on what has defined the brand over the years – expert craftsmanship. Utilising tuning to provide a naturally distinguishable sound, we complimented the intense force of the Maserati Tridente engine with Sonus faber’s soothing natural sound to create a hybrid of melodic movement.”
Despite their continuous evolutions, Maserati and Sonus faber remain committed to their time-honoured tradition of delivering expertly crafted automotive instruments and sophisticated audio that defy the norm. This September launch continues to challenge the ordinary by offering a rarity to customers by exclusively equipping the current production of the MC20 model with the Sonus faber system.
Collectively offering cutting-edge features while maintaining its individual appeal, this collaboration embodies the best of both brands, providing an exceptional driving and listening experience symbolic of the Italian spirit.
The Maserati x Sonus faber MC20 super sports car launched on September 9.
Sonus Faver for Maserati MC20
The Maserati MC20 is the only model in the world currently in production with Sonus faber sound system. It features a 12 channel High Power Amplifier with 695 Watts of power and 12 speakers with specific characteristics in order to stay true to the Sonus faber philosophy, which is the ultimate pursuit of ‘natural sound’, creating a sound reproduction that implies the use of natural materials like the silk used for the tweeters’ dome.
Thanks to the specific Sonus faber tuning, the sound results always natural, clear and detailed giving the listener the ability to distinguish the different instruments on the stage, with the emotion of experiencing a live music performance.
Sonus faber audio system for the Maserati MC20 vehicle cabin is designed and engineered in Italy, just like Maserati.
Key points of the audio system:
• Sonus faber natural sound delivered by consistent application of key technologies and design approach
• Signature ‘Voice of Sonus faber’ sound achieved by optimising the phase and amplitude alignment between midrange and tweeter
• Sonus faber technicians optimise the final voicing by ear – to ensure an emotional listening experience for the customer
• Natural materials and proprietary loudspeaker design and construction used to deliver a unique tonal balance throughout the vehicle cabin
• Unprecedent dynamic range delivered by a high power 695-watt Class-D Dual 400MHz DSP amplifier with oversized power supply, delivering twice the current required from the amplifier at maximum volume
• Smooth frequency response and a precise sound stage is enabled by 12 independently driven speakers, five tweeters x 45W, 5 midranges x 60W, and 2 woofers x 60W.