Luxury German AV brand Loewe has expanded its stellar alu black TV line-up with two new screen sizes, introducing 77 and 83in models that combine craftsmanship, design and over 100 years of German engineering expertise.
Loewe says the new additions bring a grand cinematic presence to luxury interiors. Each model features an aluminium frame anodised in deep black for a contemporary finish while the back panel is crafted from matte black concrete. The company says this blend of natural materials and innovative design creates a durable and visually striking centrepiece for premium living spaces.
Loewe says picture quality is elevated by an Ultra-HD OLED display with exceptional colour accuracy, deep blacks and precise contrast. The latest generation OLED Open Cell with a Master Black Polariser is included to maximise brightness and performance across films, sports and nature content.
Sound is integrated into the design through a high-performance soundbar that delivers up to 80W of audio. Supporting Dolby Atmos and Virtual 3D, the models use Class D amplifiers and advanced DSPs for enhanced clarity. The slim profile and integrated cable management ensure a clean finish with all connections neatly concealed.
The new 77–83in models offer access to leading streaming platforms including Netflix, Disney+ and Amazon Prime. Customers can choose between the Tizen operating system or the Vidaa TV platform with OS9. For gaming, the TVs offer a 144 Hz variable refresh rate, four HDMI 2.1 ports and integrated DR+ technology to ensure smooth, lag-free performance.
The Loewe stellar 77 and 83 models in black is available now online and to Loewe stores. Suggested retail prices are £10,000 for the 77in model and £15,000 for the 83in version.











