Daniel J SaitAll Things Media CEO, David Kitchener spoke with Stuart Burgess of HCA Media to talk details on EI Live! moving to the Birmingham NEC and co-locating with new show ECN Live!
David talks about Essential Install’s editorial principles—tight audience targeting, strong design, and trade-first reporting—and explains why print still excels in specialist sectors. The interview also explores Intelligent Homes, the quarterly consumer magazine mailed to 25,000 targeted households per issue. With case studies, lighting features and home cinema explainers written in clear, benefit-led language, it turns curiosity into demand and gives integrators a powerful awareness channel outside the echo chamber.
The interview digs into the practical upside of the EI Live! NEC move: central access, abundant hotels and space to scale. Exhibitors gain a bigger pool of qualified prospects; visitors can plan two focused days—one on the ‘blue’ smart home side, one on the ‘red’ electrical contracting side—and leave with new suppliers, new categories and new accounts. The role of video, from factory tours at Niko and Barco to storytelling that shows how products are tested, built and proven before they reach a rack or ceiling are also covered.
If you care about where the smart home industry is heading—and how to find growth beyond your usual circle—this conversation maps the terrain and the playbook.