Lewis CaliburnDenon and its latest product, the Denon PerL True Wireless earbuds with Masimo Adaptive Acoustic Technology (AAT), have announced a global partnership with Katy Perry.
The partnership coincides with the launch of Denon’s ‘Your Music Tuned Your Way’ campaign and marks the beginning of anew era for both the celebrated audio brand and the globally renowned music artist.
Through the fusion of Denon’s signature sound and Masimo AAT technology, listeners are said to embark on an auditory journey marked by “unparalleled depth, detail, and clarity, tailored precisely to their individual hearing profiles”.
By crafting a custom hearing profile based on your ear’s full hearing response, Denon PerL earbuds are optimised to create a listening experience for fans that will enhance their connection to Katy’s new music.
“Music has always been a huge part of my life. It’s not just about listening; it’s about feeling every note and experiencing the music in a way that resonates with who I am – immersed in every detail. And Denon PerLs deliver that. They sound made just for me,” says Katy.
“This partnership aligned perfectly with the timing of my new dance-pop record and will help my fans tap into a sound experience that’s as unique as they are. With Denon PerL, my fans will feel every beat of their favourite songs, including my new single, Woman’s World and upcoming album.”
The creative collaboration partnership kicks off with the launch of a 60-second advert and integrated global campaign, which is a creative tour de force that merges cutting-edge technology with Katy’s musical talent.
The advert, set to begin airing globally on July 2, features her soon-to-be-released song titled Woman’s World, and is peppered with hints teasing Katy’s forthcoming album.
“Our latest campaign is a dynamic fusion of Denon’s dedication to sound innovation, and Katy’s modern musical artistry,” says Blair Tripodi, Chief Operating Officer of Masimo’s consumer brands. “This partnership unites the personalisation capabilities of Denon PerL with Katy’s spirit of individualism and self-expression, which is visually represented using Denon’s iconic hearing profile aura. Denon PerL is a modern product that stands out and apart from the crowd, just like Katy and her new music.”
The creative elements of the campaign will be reflected throughout digital and print ads, social media and influencer integrations, out-of-the-home, connected TV, point-of-sale and retail marketing moments.
The media mix will be seen globally in major markets across the United States, Europe and Asia Pacific.
This partnership heralds a new era of marketing collaboration between Denon and Katy Perry, with more projects on the horizon.
Denon PerL and PerL Pro are available at www.Denon.com for £189 and £299, respectively.