Lewis CaliburnGerman loudspeaker manufacturer Audio Physic has entered into a partnership with Cyrus Audio to distribute its range of high-end loudspeakers, as it looks to grow its business in the UK.
Audio Physic claims to be the first speaker manufacturer to use ceramic foam, showing that glass is not a “taboo” material. The brand’s loudspeakers are still developed and manufactured by hand in Brilon, in the Sauerland region of Germany.
“We are delighted to have found a strong partner and longtime friend with Cyrus Audio in the UK,” says Thomas Saheicha, Managing Director of Audio Physic.
“Both brands are not only a perfect match in terms of technology, but also in terms of philosophy. The combination of Cyrus Audio electronics and Audio Physic speakers can be found in many living rooms and have been enjoyed by our customers for years. As we move forward with Cyrus, we would like to say a big thank you to Elite Audio, which has been an integral part of our growth plans in the UK, and we are very happy that it will remain one of our key retailers in the UK.”
Nick Clarke, Managing Director of Cyrus Audio, adds, “We have joined forces with Audio Physic at several shows in Europe, for some time now. As well as our shared philosophy in extensive research and development, we both place importance on developing and manufacturing our products within our respective home countries. So, when discussions started with regards to Cyrus distributing Audio Physic in the UK, it made perfect sense that such a partnership would only strengthen both brands as we both approach 40 years of building high-end audio products.”