Daniel J SaitCYP Europe has announced a strategic partnership with Cache Distribution, a newly established stocking distributor based in Dubai.
The collaboration strengthens CYP’s presence across the GCC region, providing faster and more efficient access to its full range of AV solutions.
The agreement enables CYP’s products to be available locally in the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain, significantly reducing lead times and enhancing support for regional partners.
“We’re thrilled to partner with Cache Distribution to better serve our customers and expand our footprint in the GCC region,” says Marc Waple, managing director of CYP Europe. “For the first time, partners across the Middle East will have quick and convenient access to CYP products stored locally. This collaboration is a testament to our commitment to providing the highest level of service and support while ensuring the ability to fulfil client project requirements quickly. We’re confident it will strengthen relationships and drive growth in the region.”
Graham Steven, CEO of Cache Distribution, adds, “CYP Europe’s reputation for delivering cutting-edge AV solutions and their comprehensive product line is well known across Europe and beyond. We’re excited to bring their exceptional range of products to the Middle Eastern market, offering rapid access to high-quality stock and support. This partnership adds another layer of value to our distribution capabilities and serves the region’s growing demand for sophisticated AV technology.”
Following extensive planning, both companies have confirmed that products are now available in the Middle East and can be purchased directly from Cache Distribution in Dubai. For more information or to place orders, visit Cache Distribution.