CUK strengthens its high-end home theatre lineup with another high-profile cinema brand, Sim2
A leading light in the field of cinema projection for over thirty years, Italy’s SIM2 is globally renowned for its innovative technical prowess and its leadership in perfecting High Dynamic Range as the ‘real revolution in video imaging and home cinema performance’. Use of excellent lens optics and laser light sources combined with Texas Instrument’s large format 0.66-inch UHD DLP technology and proprietary image processing software delivers a peerless union of high brightness and high contrast for spectacularly cinematic image fidelity on screen, argues the brand’s new distributor.
Commenting on the new partnership, SIM2 Sales Director Massimo Zecchin says, “CUK’s success and experience in supporting custom projects large and small for commercial and residential customers offers us a way to realise even greater market recognition and profile across the board with a new range providing a wider spectrum of project sizes and budgets, from the most luxurious integrations to smaller cinemas and media rooms, with superior SIM2 image quality.”
CUK MD Stuart Thomson said: “we’re delighted to be working with one of the world’s most accomplished innovators in home cinema projection. Its pursuit of excellence in a technically challenging aspect of immersive theatre design dovetails perfectly with CUK’s objectives in providing the very finest products and support services to custom integrators.”
Product range
CUK’s SIM2 product line will include the advanced Domino 4H projector, which delivers the brand’s technologies and performance to a much larger community of film devotees. Designed for mid/small cinemas and media rooms, the Domino 4H projector combines SIM2’s laser hybrid light source technology (up to 3,000 ANSI Lumens) and single-chip 0.66ibn 4K UHD DMD with proprietary HDR management for precise HDR image reproduction.
Alongside the Domino 4H and extending SIM2 quality to an alternative product genre, the versatile Domino DTVs is a new Ultra Short Throw projector powered by a pure RGB laser technology. With 98% coverage of the BT.2020 gamut, the Domino DTVs tri-colour laser TV reproduces vividly natural displays from 90 to 120in.
CUK’s offering also includes SIM2’s finest middle/high-end production product, the ‘SuperHybrid’ Crystal 4SH. Sim2’s latest laser-hybrid light source front projector features a new high-precision lens and laser-hybrid light source, single-chip 0.66in 4K UHD DMD with dual colour wheels and state-of-the-art processing (including advanced autocalibration features). The Crystal 4 SH combines high brightness (up to 3,600 lumens) and high contrast for a characteristically immersive HDR performance.
Topping out the range is SIM2’s Gold Series of custom-made projectors, built using hand-selected components and created for individual projects. Available in two versions, the Gold Series is produced ‘offline’ for each customer by trained engineers and then factory tested and calibrated in an environment that simulates the individual customer’s theatre. Featuring up to 6,000 lumens of brightness, the Nero 4S Gold Series is designed for large theatres and the most demanding cinema enthusiasts, while the Crystal 4SH Gold Series is intended for mid/large screen size theatres and living rooms (with 4,000 lumens of brightness).