Daniel J SaitExclusively for members, the professionally produced CEDIA campaign includes a full-length video advertisement free for members, along with a customisable version to support their individual marketing efforts.
CEDIA, the Association for Smart Home Professionals, has officially rolled out its first-ever consumer campaign. The new video advertisement highlights the magic of smart home automation and the technology integrators who make it a reality.
Beyond highlighting a wide range of smart home features, the video spot emphasises the ongoing collaboration between homeowners and CEDIA-certified technology integrators, setting CEDIA members apart for their expertise.
As part of this exclusive member benefit, CEDIA members can request a customised version of the ad with their company logo and website information. CEDIA will customise the video with the requested contact information and deliver the final file in a ready-to-use format.
Members are empowered to use the professionally produced commercial in their own marketing efforts—on their websites, social media platforms, email campaigns, paid advertisements, or customer presentations. In addition to the full-length video, members also have access to a suite of supporting assets, including print ads, social media images and digital video clips. The organisation will also run the campaign targeting consumers throughout 2025 to further amplify its reach and impact.
This initiative is part of a broader, ongoing consumer awareness campaign that includes media placement, SEO efforts, and targeted advertising—designed to elevate the visibility and credibility of CEDIA integrators.
“Effective marketing is about storytelling, and this campaign tells a compelling story about the magic of smart home technology and the value of professional integration,” says CEDIA Vice President of Communications, Christine DeJoy. “We’re excited to give our members access to valuable resources that resonate with homeowners and builds their customer base.”