Lewis CaliburnPeerless-AV, in partnership with experiential design experts DCBolt Productions, has announced its involvement in the unveiling of the new Blinders Sports Lounge in Charlotte, North Carolina, USA.
Officially opening in March 2025, in readiness for the start of the NCAA March Madness Tournament, Blinders Sports Lounge on 225 W. Tremont Ave., is equipped with the largest immersive LED screen on the East Coast, outside of a stadium or casino.
Charlotte sports fans will experience the immense, super-wide, high-definition viewing experience of a sportsbook, combined with the live energy of a sports lounge and the luxurious detailing of a cocktail lounge.
Kush Anandani, owner of Blinders Sports Lounge, is an avid sports fan who wanted to create an incredible space in his hometown of Charlotte that mimicked the exceptional experiences he had watching sports at different Las Vegas spots.
He enlisted the expertise of Peerless-AV and DCBolt. As former sports partners with Daytona and MiLB, and major supplier to sports stadiums and Sportsbooks across the United States such as Mohegan Sun, Illani and Agua Caliente, Peerless-AV was chosen to partner with.
Having worked with Disney, Google and Nike to provide custom immersive solutions, DCBolt was chosen to bring the technical expertise required to make the system work flawlessly. Together, Peerless-AV and DCBolt would bring to fruition Kush’s vision for an innovative, Vegas-esque sports lounge in the heart of Charlotte.
The 79 sqm LED screen takes the game-watching experience to new levels. Every seat is “the best in the house”, thanks to Peerless-AV’s Bespoke dvLED Mounting Structure, custom designed and precision engineered with a unique 10-degree forward tilt for optimal viewing wherever guests are seated.
To add to the opulent design throughout, the lounge is fitted with state-of-the art audio visual and DJ equipment, allowing for the system to transform into a high-end nightclub environment at the push of a button.
The lounge boasts a nearly 50,000 watt VOID Acoustics sound system integrated by DCBolt, highlighted by a row of 24k gold-plated speakers installed under the LED screen, atop the 12-metre-wide bar.
The system allows for up-to 24 separate live events to be displayed on screen simultaneously, or it can be used as one large, continuous display, supporting content for parties, movie screenings and Esports tournaments.
“Blinders Sports Lounge is a sports fan’s dream!” says Megan Zeller of Peerless-AV. “We worked tirelessly to their hard-stop timescale for the grand opening. It has been an incredible project to be part of and seeing it live, witnessing people’s reactions to the 18-metre wide by 4.5-metre-high immersive LED screen as they enter and take in the surroundings, is really something.
“My own reaction was one of complete awe since the entire space is centred around the screen. We’ve worked on countless big projects with DCBolt, but this is unlike any other to date. Through this special, seamless collaboration with DCBolt, we’ve supplied and installed an extra special solution that more than delivers on the Blinders vision.”