Bang & Olufsen named as Premium Partner of AS Monaco

Bang & Olufsen have announced a new partnership as Premium Partner of football team AS Monaco.

Both brands share a vision to bring the lifestyle and the sound of passion to audiences everywhere through immersive experiences both on and off the pitch.

The fully integrated partnership includes Bang & Olufsen’s logo featuring on the upper back of the shirt worn by the AS Monaco football team, the diagonal pattern of which was first designed by Princess Grace of Monaco in the ‘60s. 

Bang & Olufsen will also benefit from visibility at the Stade Louis-II – AS Monaco home ground, as well as on the Club’s official signage and various communication platforms. 

Bang & Olufsen will also collaborate with the Club on exclusive content creation and a best-in-class hospitality program to enjoy music moments and one-of-a-kind multi-sensory experiences.

According to Bang & Olufsen CMO Kamel Ouadi, the partnership with AS Monaco will raise awareness and provide a platform to bring the “Sound of Monaco” to life among the lovers of the Club and the Principality all over the world.

“Bang & Olufsen has been designing the future since 1925 and continues to push the boundaries of sound innovation,” says Kamel. 

“Music isn’t something we just listen to, it’s something we feel and connect with. By partnering with AS Monaco, we want to connect with new audiences by raising our awareness globally. The country of Monaco is a global destination synonymous with timeless glamour and entertainment, and at Bang & Olufsen, we want to entertain our audiences through sound and music from our luxurious, timeless products and experiences.”

Thibaut Chatelard, AS Monaco Chief Marketing and Revenue Officer adds: “We are pleased that Bang & Olufsen is joining the family of AS Monaco partners. Through its excellence and sense of innovation, Bang & Olufsen has never stopped reinventing codes since its creation in 1925. We are perfectly in tune with this quest for performance and the desire to push the boundaries. We are looking forward to this collaboration, which we are convinced will be a great success for both of us!”