Lewis CaliburnB-Tech AV Mounts has introduced an all-new company logo and brand style.
Maintaining a strong, recognisable identity has been pivotal in B-Tech’s global growth, until now only two different B-Tech logos have been used since the company was formed in 1972.
Now, the name is synonymous with pro AV mounting and is recognised as a respected brand by integrators and AV professionals at all levels.
Since the previous logo was introduced, every aspect of B-Tech’s operations and its position in the market has evolved, and whilst recognising the enduring strength of the current brand, the new version symbolises the modern, progressive version of B-Tech AV Mounts: a forward-thinking innovator in a highly technical industry.
Attributes of the new logomark reflect the qualities that are expected of B-Tech products: strength, quality, precision, simplicity and reliability. Products carrying this mark – either the full version or just the ‘B’ mark alone – come with all the reassurances expected of a design manufacturer with more than 50 years of experience, who are holistically dedicated to professional AV mounting.
The B logomark is formed of three components: upper and lower bowls and a vertical stem. Vertical lines placed in this stem give it an aesthetic that matches the aluminium profile of the quintessential B-Tech product range – the System X.
This is complimented by a three-colour palette featuring B-Tech’s recognisable deep blue colour and newly introduced accent colours of mid-blue and cyan.
Whilst the brand evolves, B-Tech’s core values remain and the three-shape, three-colour design represents the three overarching pillars of these values: a commitment to designing and manufacturing the highest quality products, unrivalled technical assistance and focused, dedicated sales support. These three colours blend harmoniously in the logo, symbolising these values working together equally and seamlessly.
The new B-Tech AV Mounts logo is launched with immediate effect.