Lewis CaliburnArmour Home Electronics Ltd has appointed American Audio & Video (AA&V) as its exclusive North American distributor for its audio brands Q Acoustics, QED and Goldring.
Armour Home’s brands have built a strong and loyal following in the United States. The new partnership with AA&V marks a strategic step in Armour Home’s vision to significantly accelerate growth and increase market share in North America.
AA&V, a division of Exertis | JAM USA, brings decades of expertise in the professional and consumer electronics distribution landscape. With an extensive dealer network, proven track record of market expansion and deep knowledge of the North American audio market, AA&V is well positioned to take Armour Home’s brands to the next level.
As part of the agreement, AA&V will not only handle traditional distribution across North America but will also take on full responsibility for all e-commerce operations. This integrated 360-degree model ensures seamless logistics, optimised supply chain management and a unified brand experience for retailers and consumers alike, both online and in-store.
Jamie McKay, Sales & Marketing Director, Armour Home Electronics Ltd comments, “We’re excited to partner with AA&V to strengthen the presence of Q Acoustics, QED and Goldring across North America. Their industry expertise and comprehensive distribution and e-commerce capabilities will be key to accelerating our growth and brand visibility in this important market.”
Kris McDougall, Director, National Sales, American Audio & Video adds, “We are absolutely elated to add Armour Home to the AM&S family of brands. Their innovative offerings from Q Acoustics, QED, and Goldring mesh perfectly with our curated ecosystem of hi-fi product offerings. Combined with our industry-leading sales and distribution skills, we’re well-poised to continue growing these great brands in the U.S. for years to come.”
The partnership is effective immediately, with AA&V already in the process of onboarding product inventory and preparing a comprehensive marketing and dealer support program.