Lewis CaliburnPMC Distribution UK has appointed Alister Smith to the role of Sales Manager, Home Audio, to oversee retailer support across the company’s PMC, Bryston, and Michell Audio brands.
Alister steps into the role with immediate effect and will bring many years of experience in the hi-fi and custom installation sectors to the position.
Prior to his appointment by PMC Distribution UK, Alister, who lives in Berkshire with his young family, worked for a well-known speaker brand, and before that with a major custom installation distributor as key account manager, and was also owner of a successful installation business.
His custom installation experience also includes a period as the chair of the Cedia membership committee and a place on the Cedia Region 1 Board of Directors.
“I am delighted to have been appointed by PMC to this role, one I feel perfectly suits my experience and skills,” says Alister. “I have watched PMC grow exponentially over the years. I have been working in CI and hi-fi sales and have always been hugely impressed by the company’s drive, passion and innovation.
“Taking over the UK sales management responsibilities is a very exciting prospect, and I am confident that we can carry on the incredible work that has been done with the UK retailers and installers in establishing the PMC, and the other distribution brands, creating a solid and loyal base. My experience in hi-fi will help us grow this important channel even further, and my extensive CI background will enable us to capitalise on the enormous potential that the PMC Ci series presents to gain an even greater presence in the high-end home cinema sector.”
Welcoming Alister to the company, Jeff Willcocks, CEO, says, “We are delighted that Alister is joining the PMC family. His experience and in-depth knowledge of hi-fi, custom installation and distribution will be hugely valuable as we continue the development of PMC and our UK distributed brands in the retail and CI channels.”