Taking the lead in introducing some cutting edge and fresh takes on immersive AV solutions, SRND Group explains its mission to bring eye and ear catching innovation to the smart building sector.
This article was originally published in Essential Install Magazine under the category of Immersive Audio & Video Solutions. To find out how to be included in the Who’s Who section, contact Steve White, Group Manager at steve@allthingsmedialtd.com.
SRND Group is a UK-based specialist delivering innovative audio, video, architectural integration, lighting, content, control and interior architectural solutions for a broad range of immersive environments. Its portfolio supports projects across private residential, commercial, cultural, wellness and experiential sectors, with a clear focus on elevating how people experience the spaces in which they live, work and gather.
The Group operates a simple but uncompromising philosophy: to offer only solutions that can genuinely claim to be the best and most innovative in their category. This approach is realised through a carefully curated portfolio of in-house manufacturing brands, supported by a selection of complementary distributed solutions that meet the same high standards of performance, reliability and design integrity.
SRND Group works exclusively with professional trade partners, including designers, consultants and AV integrators, who deliver the final installation and integration of its technologies into client homes and premises across the UK and internationally. Partners are supported through a consultative approach to solution sales, ranging from single-product specifications to fully modular, pre-engineered room solutions that leave SRND Group’s production facilities ready for installation. Throughout the process, the team provides hands-on guidance to ensure every system meets the physical, technical and aesthetic demands of each project.
This approach is deeply rooted in the experience of Neil Davidson, whose career in the AV industry spans nearly two decades. Since establishing his first AV consulting business in 2006, Davidson has focused on delivering exceptional solutions and experiences. Over time, this led to the development of a successful high-end AV and home cinema distribution business, which in turn opened the door to product design and manufacturing.
Today, SRND Group brings together the manufacturing businesses of Display Technologies (DT), Complete Acoustic Treatment Systems (C-ATS), Light Walls, Fabric Walls and Pro-Fi, alongside a curated portfolio of premium third-party products. This structure enables SRND Group to offer a complete, end-to-end solution for partners creating immersive environments using industry-leading technologies and audiovisual equipment. The Group’s UK-based businesses ship internationally, delivering precision-engineered products designed with a strong emphasis on quality, consistency and ease of installation.
This commitment to excellence is shared by Simon Ridley, whose focus on refinement and continuous improvement has helped shape SRND Group’s evolution. Ridley emphasises that every product is developed with the same guiding principle: ensuring it is the best it can be. Under this approach, SRND Group’s combined manufacturing brands deliver solutions that balance performance, aesthetics and practicality, supported by personalised assistance on every order — from configuration and specification through to visualisations and demonstrations.
INTRODUCING PRO-FI – PROFESSIONAL FIDELITY, LUXURY DESIGN
Pro-Fi is SRND Group’s dedicated spatial audio brand, created to meet the demanding requirements of high-end immersive audio applications. Designed and built in the UK, Pro-Fi was established with a clear mission: to deliver uncompromising spatial audio solutions that combine professional-grade fidelity with refined, architectural design.
The Pro-Fi range of speakers, subwoofers and amplifiers enables high-channel-count spatial audio systems with exceptional performance and understated, luxurious styling. Active, DSP-optimised speakers utilise state-of-the-art driver technology to achieve output and frequency extension that defy their compact dimensions, while Pro-Fi subwoofers employ dual symmetric driver designs to deliver the authority of much larger systems within impressively compact enclosures.
Complementing these products is a range of Dante-enabled DSP amplifiers, offering flexibility, scalability and precise control for complex immersive installations. Every component is engineered to perform flawlessly while integrating discreetly into its environment.
Pro-Fi products are born from a philosophy of rigorous engineering, meticulous material selection and balance. Each speaker embodies three defining qualities: compact versatility, remarkable frequency extension and elegant visual impact. The result is spatial audio that is technically exceptional and visually harmonious, suitable for private cinemas, luxury residences, boardrooms, restaurants and galleries alike.
Together, SRND Group and Pro-Fi represent a unified vision: where engineering excellence, design integrity and personalised partner support combine to create immersive environments without compromise. To learn more, visit SRND Group’s immersive environment categories or contact the team to discuss upcoming projects.